Vice President Of Marketing

Vice President Of Marketing

Location: New York, NY (Hybrid, 4x Week In-Office) Reporting to: Founder & CEO Department: Marketing Salary: $180,000 - $240,000 annually, based on experience

Bubble is rewriting the rules of skincare. Since launching in 2020, we've become one of the fastest-growing skincare brands in the U.S.—rooted in derm-developed formulas, clinical efficacy, and a radically joyful brand voice that speaks to a generation.

We're now in 17,000+ retail doors across Target, Ulta, Walmart, CVS, Boots UK, Priceline AU, Shoppers Drug Mart, and Sephora Middle East, with a passionate community of millions driving us forward.

We're looking for a Vice President of Marketing to lead the next chapter of Bubble's growth. This is a rare opportunity to shape one of the most disruptive, culture-defining brands in beauty today.

As VP of Marketing, you'll be both strategist and operator—a true player-coach. You'll set the direction for Bubble's global marketing while rolling up your sleeves to make sure it comes to life with excellence. Reporting directly to the Founder & CEO, you'll be responsible for scaling Bubble from $100M+ to $500M+ while keeping our brand DNA intact.

This role requires someone who has done it before—not just developed great ideas, but actually executed and proven how marketing drives measurable growth in beauty/CPG.

Key Responsibilities:

• Set and Execute Global Strategy:
• Work closely with the Founder to shape Bubble's brand strategy, annual calendar, and campaigns—then own execution across paid media, social, PR/communications, retail marketing/VM, partnerships, and brand activations.
• Scale Growth Efficiently:
• Drive awareness, consideration, and conversion across cohorts through segmentation, targeting, and performance-driven paid media.
• Build Retail Impact:
• Develop best-in-class retail activations and media partnerships (Target, Ulta, Boots, Sephora ME, etc.) that drive measurable lift in traffic, trial, and ROI.
• Make PR a Business Driver:
• Elevate Bubble's voice in culture and skincare with strategic PR, influencer partnerships, and external activations that translate into awareness and market share.
• Lead Breakthrough Campaigns:
• Deliver integrated, creative, and culturally relevant brand storytelling that wins with Gen Z/Gen Alpha, while deepening credibility and consideration with older consumers.
• Drive Launches that Stick:
• Bring new products to market with 360° strategies that spark trial, fuel conversation, and sustain demand.
• Be Data & KPI-driven:
• Build a marketing measurement framework; set, track, and optimize KPIs across paid, retail, PR, and brand campaigns. Review analytics weekly to adjust spend, creative, and channel mix for maximum ROI.
• Lead + Do:
• Inspire and mentor an A+ marketing team while personally driving execution when needed—balancing big-picture leadership with hands-on action.
• Operate as a Key Exec:
• Partner with the CEO and leadership team on brand positioning, international growth, and long-term strategy.

Who You Are:

• Experienced leader: 10+ years in marketing, with leadership roles in beauty, CPG, or disruptive consumer brands; proven track record scaling a brand from $100MM to $500MM+.
• Full-stack marketer: Hands-on experience across paid media, PR/communications, retail marketing, creative, and digital—and the ability to integrate them seamlessly.
• Player-coach: Equally comfortable managing and mentoring teams and executing directly; you don't just write briefs, you make things happen.
• Performance-minded operator: Data-obsessed with proven experience building KPI dashboards, reviewing analytics, and turning insights into optimized strategies that deliver measurable business results.
• Cultural storyteller: A sharp creative instinct and strong POV on how to make brands culturally relevant and loved.
• Global mindset: Experience operating across international markets is a plus.
• Builder mentality: Thrives in entrepreneurial, fast-growth environments.

Why Join Bubble

At Bubble, you'll be part of a small, fast-moving leadership team rewriting what it means to build a skincare brand. You'll have the opportunity to:

• Shape one of the most exciting, fastest-growing brands in beauty.
• Work at the intersection of culture, community, and commerce.
• Lead marketing for a company disrupting mass skincare, already surpassing legacy players in Gen Z market share.
• Be part of a leadership culture that blends creativity, accountability, and execution.

Bubble is more than skincare—it's a movement built on joy, trust, and community. If you're ready to scale a disruptive brand into the next global leader, we'd love to meet you.