Associate Director, Performance Marketing (user Acquisition)

Associate Director, Performance Marketing (User Acquisition)

We're looking for a commercially sharp and analytically strong growth leader to own and scale our paid acquisition portfolio. This role goes well beyond managing channels. You will set the direction for investment, make deliberate trade-offs, test new approaches, and ensure marketing spend drives meaningful, measurable business impact. You'll own end-to-end paid acquisition, responsible for delivering high-quality registrations at scale. Operating at the intersection of data, creativity, and commercial judgment, you will tackle complex growth challenges and turn insight into decisive action. This is a role for someone who thrives on ownership, is comfortable operating in ambiguity, and is motivated by delivering results that materially move the business.

What You Will Do

• Performance Marketing Strategy & Delivery (UA)
• Own the paid acquisition strategy across channels (e.g., Paid Social, Search, Display, Emerging).
• Translate quarterly and annual registration targets into channel-level investment plans.
• Define budget allocation across markets, audiences, and platforms.
• Set optimization frameworks aligned to business goals (volume, efficiency, quality). Identify and scale new growth opportunities within paid acquisition.
• Accountable for: Clear strategic direction and investment trade-offs within UA.
• Business Impact & Measurement
• Partner with Analytics to evaluate incrementally, and move performance management beyond last-touch ROAS to focus on sustainable business outcomes.
• Interpret results to inform budget reallocation and scaling decisions.
• Clearly articulate the business impact of UA investment to senior stakeholders.
• Accountable for: Demonstrating how UA investment drives sustainable growth.
• Execution & Channel Leadership
• Establish structured test-and-learn roadmaps across channels.
• Maintain strong relationships with platform partners and agency teams where applicable.
• Ensure operational excellence across campaign setup, tracking, reporting, and budget management.
• Cross-Functional Partnership
• Partner closely with: Growth Creative to improve creative testing and performance feedback loops
• Product to align acquisition strategy with feature launches and member experience
• Analytics to define metrics, dashboards, and experimentation frameworks
• Finance on forecasting, pacing, and performance visibility
• Contribute to Marketing Performance Reviews and quarterly planning cycles.
• Team Leadership & Capability
• Lead and develop performance marketing team members.
• Set clear ownership across channels
• Raise the team's commercial thinking and connection between channel metrics and business outcomes.
• Accountable for: A high-performing UA team with clear ownership and standards.

Key Skills

• 7–10 years in performance marketing / user acquisition.
• Proven experience managing and scaling multi-million-dollar paid media budgets.
• Strong commercial acumen; comfortable making investment trade-offs.
• Experience partnering with analytics teams on incrementally or causal measurement.
• Advanced Excel required.
• Strong communicator with ability to present performance insights to senior stakeholders.
• Demonstrated experience leading and developing performance marketing teams.

About You

• What Success Looks Like
• Paid acquisition consistently delivers against plan.
• Budget allocation decisions are evidence-based and commercially sound.
• Clear ownership across channels with no ambiguity in accountability.
• Testing velocity is high and learning loops are tight.
• UA operates as a strategic growth engine, not just a campaign execution team.

$160,000 - $180,000 a year

About Us

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

AI Fluency

AI is important to us. We're excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.

We encourage you to use AI responsibly as you prepare your application. Please don't use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.

Inclusion at Bumble Inc.

Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help. In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).

AI in Bumble Inc. Hiring

At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team's efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you'd prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you'd like a transcription or summary deleted, please contact your recruiter directly. For further information on how we hold and manage your data, please refer to our Privacy Policy.