Director Of Marketing

Director Of Marketing

Our client is a well-established, rapidly expanding organization representing a portfolio of premium brands across a multi-state region. Known for its strong culture, people-first values, and exceptional reputation with customers and partners, the company is entering a significant growth phase driven by both internal expansion and strategic acquisitions. They operate in an entrepreneurial, process-driven environment that emphasizes accountability, collaboration, and service excellence. To support their next stage of growth, they are hiring a Director of Marketing who will elevate the company's brand presence, strengthen the connection between marketing and revenue, and lead a talented, growing team.

Role Overview

The Director of Marketing will be the strategic and cultural leader of the marketing function—responsible for shaping the vision, leading execution, and ensuring the marketing team is aligned with broader company objectives. This is a hands-on role: the leader will guide strategy while also diving into execution when needed. The position oversees a four-person team and collaborates closely with Sales, Operations, and Customer-facing groups to ensure consistent messaging, generate demand, and create a unified customer experience.

Travel Expectations

• Roughly 10–15% travel for internal meetings, partner visits, and industry-related events
• The onboarding period will involve additional travel for in-person training and team integration

Primary Responsibilities

Strategic & Cross-Functional Leadership

• Develop a long-range marketing roadmap that aligns with growth goals and evolving market conditions
• Partner with other business units to shape annual plans and manage marketing budgets
• Bring external insights on trends, channels, and emerging best practices

Brand Positioning & Communication

• Strengthen brand identity and ensure consistency across digital platforms, printed materials, and customer interactions
• Build thought leadership through strategic content development including written, visual, and video assets
• Champion storytelling that resonates with customers and differentiates the company in the market

Demand Generation & Sales Enablement

• Develop integrated programs that drive qualified opportunities and support revenue-producing teams
• Establish clear processes for lead scoring, handoffs, and performance tracking
• Monitor and communicate pipeline impact and campaign effectiveness

Digital Experience & Automation

• Optimize website, email, SEO, and social channels to improve engagement and conversion
• Oversee CRM and marketing automation tools to drive segmentation, nurture programs, and reporting
• Continuously assess digital performance and implement enhancements

Events & Market Engagement

• Lead planning and execution of customer events, industry shows, and partner activations
• Assess the business impact of each event and refine strategy based on ROI and engagement outcomes

Customer & Market Insight

• Build mechanisms to capture customer feedback, testimonials, and market intelligence
• Translate insights into messaging, positioning, and strategic adjustments

Team Leadership & Development

• Lead a four-person marketing team by setting clear expectations, coaching for growth, and fostering accountability
• Promote a curious, collaborative, and supportive team culture
• Build scalable processes that increase efficiency and predictability

Measurement & Performance Management

• Define and manage KPIs for lead quality, digital performance, event outcomes, and revenue contribution
• Implement regular reporting cadences and communicate insights to leadership
• Test, refine, and iterate to improve results over time

Vendor & Partner Oversight

• Manage external agencies, freelancers, and creative partners
• Ensure seamless coordination between Marketing, Sales, and other departments

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or equivalent experience
• 7–10+ years of increasing responsibility in marketing leadership roles
• Strong background in brand development, digital strategy, demand generation, and team management
• Demonstrated success managing budgets, KPIs, and cross-functional initiatives
• CRM fluency (Salesforce experience helpful)
• Excellent communication, presentation, and analytical skills
• Experience in a fast-moving, entrepreneurial, or mid-sized company strongly preferred
• Familiarity with structured operating systems (e.g., EOS) is a plus but not required

Ideal Candidate Profile

• A culture-forward leader who invests in people and relationships
• A strategic thinker who ties marketing activities directly to business outcomes
• A skilled executor who can build processes while maintaining high creative standards
• A trusted partner who works seamlessly across departments and with external stakeholders

Success in This Role Looks Like

• Marketing is recognized as a key growth engine and partner to the revenue organization
• Strong alignment between Marketing, Sales, and Operations
• Marketing-led initiatives show measurable ROI and contribute to pipeline growth
• The marketing team operates with clarity, energy, and momentum

Why This Role Is Compelling

This is a rare opportunity to build and scale a marketing function inside a people-centric, growth-oriented company. You will influence brand perception, customer experience, team development, and long-term strategy—while working in an environment that values creativity, collaboration, and purpose-driven leadership.