Marketing Manager - Hybrid

Marketing Manager

The Marketing Manager reports to the VP of Sales and Marketing and supports the execution of marketing initiatives to promote the company's brand and drive business growth. This role coordinates website and social media activities, assists with event logistics, and analyzes marketing data to support campaign development. The Marketing Manager plays a key role in promoting the organization's mission, vision, and values internally and externally.

This is an individual contributor role- will not manage anyone directly!

Essential Job Functions:

• Coordinate with website vendors for social marketing, company updates, and website maintenance activities.
• Support social media management including content creation, scheduling, and engagement tracking.
• Assist with industry event and exposition logistics, including registration, travel coordination, and marketing materials.
• Analyze call center and CRM data to support go-to-market advertising campaigns that drive revenue growth.
• Develop an understanding of the business to identify marketing opportunities and support targeted campaigns.
• Promote the organization's mission, vision, and values through internal and external communications.
• Prepare marketing reports and assist in presenting findings to leadership.
• Support continuous improvement through workshops, webinars, and reviews.
• Ensure all marketing materials and communications align with brand guidelines.
• Monitor website traffic and performance using Google Analytics or similar tools.
• Report on key metrics and recommend improvements.
• Perform other duties as assigned.

Certifications:

• Digital marketing and analytics certification is a plus.
• CRM and marketing automation certifications such as HubSpot or Salesforce Marketing are preferred.
• Other certifications related to marketing are a plus.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field (Master's preferred but not required) plus 5+ years of progressive marketing experience, including at least 2 years in a project leadership role, or equivalent education and/or experience.
• Strong Microsoft PowerPoint and Excel skills are required.
• Experience managing marketing campaigns across multiple channels (digital, social, events, etc.).
• Proven track record of working with website vendors, CRM systems (HubSpot, Salesforce, etc.), and analytics tools.
• Familiarity with Google Analytics, social media management tools, and email marketing platforms.
• Demonstrated ability to lead projects, manage vendors, and coordinate cross-functional teams.
• Excellent written and verbal communication skills.
• Ability to present marketing strategies and results to senior leadership.
• Ability to travel up to 10-15% for events and expos.
• Ability to work in a hybrid schedule (remote/in-office).