Marketing Strategist

Marketing Strategist

Behind every success is a team of dedicated experts driving us forward. From HR professionals who shape our culture, to IT innovators driving technological advancements, Finance leaders ensuring our growth, Communicators shining a light on our story, and Legal experts safeguarding our future —every role is essential. Our enterprise functions don't just support; they lead, playing a critical role in shaping the company's path forward and ensuring both clients and employees are ready for the moments that matter. Be part of a team where your work makes a difference. You'll work on impactful projects and turn ideas into reality while enjoying growth opportunities, teamwork, and a balanced work-life.

The Marketing Strategist is dedicated to a specific business unit, translating its strategic priorities into comprehensive marketing strategies. This person will be responsible for developing and implementing marketing strategies that drive brand awareness, customer engagement, and revenue growth through the creation of innovative marketing campaigns. Setting strategic marketing objectives and defining metrics to measure success – through performance marketing tools - will be crucial to succeeding in this role.

Responsibilities

• Define and lead the BU marketing strategy and planning to align with and accelerate business objectives;
• Collaborate with business unit leaders to understand their evolving strategic priorities, vision and objectives;
• Develop and implement marketing strategies that align with the business unit's goals;
• Create marketing plans & communicate such plans to the BU leadership team, ensure constant alignment through regular governance;
• In collaboration with the Marketing Operations team, elaborate detailed omni-channel marketing plan, including campaigns, content, events and promotional activities;
• Monitor industry developments, analyze marketing strategies' performance and adjust marketing strategies to optimize results;
• Ensure marketing plans meet BU-specific budget and schedule requirements;
• Stay up-to-date with industry trends and best practices to drive innovation in marketing strategies;
• Lead key initiatives & special projects to ensure BU marketing strategies' success (ex: rebranding exercises)

Reporting & Governance

• Define key performance indicators (KPIs) and OKR metrics to measure the effectiveness of BU-specific marketing initiatives and ensure regular governance on performance of marketing plan to the business unit;
• Regularly communicate, with efficiency and engagement, the progress of the marketing strategy as well as potential risks, and ensure constant alignment with the business unit;
• In collaboration with Marketing Operations team, monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement;
• Collaborate with cross-functional teams (communications, sales, business development, business unit) to align marketing efforts with business objectives;
• Build and maintain relationships with key stakeholders, including customers & partners, driving impact on BU-specific marketing initiatives;

Stakeholder Management

• Work closely with the marketing operations team to ensure alignment with overall marketing objectives and execution on marketing plan; support marketing operations team with prioritization plan in context of limited budget and resources;
• Coordinate and ensure constant communication with internal teams, including BU leadership, sales, marketing operations and communications, to ensure cohesive marketing efforts;
• Manage the BU-specific marketing budget and ensure cost-effective allocation of resources.

Requirements

• Bachelor's degree in marketing, business administration, or a related field.
• 10+ years of experience in marketing strategy development and execution, preferably in a B2B context.
• Strategic mindset with ability to think long-term and develop forward-thinking and creative marketing strategies
• Strong strategic marketing skills, including market segmentation, positioning, and competitive analysis.
• Experience in developing and executing go-to-market strategies.
• Experience in the aviation sector, an asset.
• Ability to translate business objectives into actionable marketing plans.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Excellent communication and interpersonal skills.
• Excellent project management skills and ability to manage multiple initiatives simultaneously.
• Proficiency in marketing software and tools, such as CRM systems, analytics platforms, and content management systems.
• Creative thinking and problem-solving abilities.