Vice President, Brand Strategy And Marketing - Corporate

VP Of Brand Strategy & Marketing

Caesars Entertainment is the global leader in gaming and hospitality, home to legendary destinations including Caesars Palace®, Harrah's®, Horseshoe®, the all-new Caesars Republic Lake Tahoe®, and the soon-to-open Vanderpump Hotel®. We also power some of the industry's most dynamic digital experiences including Caesars Palace Online Casino®, Caesars Sportsbook. These brands are tied together through Caesars Rewards®, the most celebrated loyalty program in gaming.

After years of significant investment transforming both our retail and digital properties, we're entering a bold new era, one where our brands become stronger, clearer, more beloved, and more culturally resonant than ever.

We're looking for a visionary VP of Brand Strategy & Marketing to steward a portfolio of iconic brands, elevate their meaning, and create work that connects with our customers, shapes culture, and drives measurable business impact.

If you thrive at the intersection of creativity, brand strategy, and commercial performance-this is your stage.

How You Will Create the Extraordinary

Lead & Elevate an Iconic Brand Portfolio

• Oversee a suite of timeless brands, defining not only how we show up in market, but why each brand matters.
• Build and maintain clear brand foundations: positioning, visual identity, voice, and enduring creative platforms.

Create Breakthrough Brand Strategy

• Translate business strategy into culturally relevant, insight-led marketing initiatives that drive affinity, engagement, and commercial results.
• Build annual strategic marketing plans in partnership with business, property, and creative leaders.

Champion Insight & Creativity

• Develop sharp, insight-driven briefs that clearly articulate the challenge and spark world-class creative thinking.
• Lead internal teams and agencies to deliver powerful, full funnel content across paid, owned, and earned channels.
• Ensure the brand's ethos is consistently expressed across every guest touchpoint.

Inspire High-Performing Teams

• Guide creatives and producers to think boldly and move with speed while reinforcing excellence, collaboration, and accountability.
• Provide clear, inspiring feedback that strengthens the work and elevates the craft.

Drive Cohesive Go-to-Market Execution

• Partner closely with cross-functional stakeholders to ensure unified storytelling across all consumer touch points.
• Collaborate with Acquisition, Retention, and Loyalty teams to unify brand narrative across every stage of the customer journey, ensuring our brands show up powerfully and cohesively in marketing tactics, CRM communications, and on-property experiences.

Maximize Cultural Moments

• Turn major cultural and brand-owned moments-sports, entertainment, partnerships, openings, product debuts-into opportunities for breakthrough storytelling and commercial success.

Shape High-Impact Collaborations

• Create partnerships with tastemakers, entertainers, athletes, and creators who can amplify relevance and expand reach.

What You Will Need

• 10+ years of senior marketing leadership with a track record of revitalizing heritage brands and building culture-driving campaigns, activations, and partnerships.
• A portfolio demonstrating exceptional strategic thinking and creative excellence.
• Proven ability to translate consumer insights into compelling opportunities and inspiring briefs.
• A natural storyteller who communicates ideas with clarity, precision, and energy.
• A leader who elevates creative work through thoughtful, motivating feedback.
• Ability to operate seamlessly between high-level brand vision and hands-on execution.
• A balanced, open, and analytical mindset-you connect business, product, and brand strategy to generate true insight.
• Strong influence and alignment-building skills across a matrixed organization.
• Demonstrated experience mentoring, developing, and inspiring multi-disciplinary teams.
• A builder's mentality-improving processes, elevating standards, and creating systems that unlock great work at scale.
• A steady, optimistic, collaborative approach, especially in high-velocity environments.
• Willingness to live in (or commute weekly to) Las Vegas.
• Experience in hospitality, gaming, entertainment, or loyalty marketing is a plus.

About Us

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.

Job Info

Job Identification 80995

Job Category Property Leadership

Job Schedule Full time

Locations Caesars Enterprise Services (Hybrid)