Marketing DATA Analytics - Remote Eligible

Marketing Data Analyst

Role Description:

The primary focus of this role will be to build and maintain reports and dashboards in PowerBI to support the FWS sales and marketing stakeholders. The Marketing Data Analyst will work closely with sales, brand and performance media teams, the Farmers.com team, the FFQ online quote platform team, the Direct Sales team, and the Customer Experience team. This position is key to ensuring that data-driven insights are effectively communicated to support marketing strategies and decision-making.

Responsibilities include:

• Supporting Marketing's objectives for acquisition, retention, cross-selling, and profitability by identifying, designing and implementing advanced analytic projects.
• Leading market analytics team projects. Implementing local market planning and analysis.
• Leveraging customer information such as transactional and behavioral data, demographic and attitudinal overlays, and primary and secondary research to make business decisions regarding product development, marketing investments, competitive intelligence and other functional areas.
• Assisting with and/or leading a multitude of diverse projects ranging from Local Market Planning, Agency and Customer Segmentation to deriving actionable rules for trigger based marketing campaigns.
• Serving as a key subject matter expert in marketing analytics.
• Leading key marketing analytics projects.
• Providing feedback and insight on assignments while assisting with material analysis. Leading and assisting with implementing local market planning development, analysis and execution. Performing competitive intelligence research and analysis leveraging internal and external data.
• Partnering with marketing and planning to support strategic initiatives and its impact of customer marketing.
• Understanding and ensuring collaboration with use of database analysis for devising business strategy.
• Delivering actionable program measurement and driving marketing tactics and strategy through data analytics.
• Understanding and prioritizing analytical needs to deliver solutions and drive implementation.
• Building and enhancing processes that provide systematic measurement of Marketing initiatives.
• Developing actionable measurement of marketing programs that drive follow-up strategy and tactics.
• Providing quantitative analyses and statistical modeling that impact strategic decision-making.
• Utilizing the database to surface relevant analysis and opportunities to support client's key business objectives.
• Providing tactical marketing and analysis support to internal customers including: extensive customer profiling, segmentation, customer lifetime value analysis, response and attrition models, holistic customer business views, in-depth campaign assessment and local market opportunity, planning and analysis.
• Serving as a team member on complex, strategic analysis projects ensuring high quality deliverables and relevant recommendations.
• Identifying opportunities to generate revenue and cut costs by identifying potential new markets, monitoring customer shifts, purchasing patterns, etc.
• Outlining and defining analytic approach for client needs including pre and post-campaign analysis, measuring and analyzing response to marketing offers and making recommendations for enhancements to campaign strategy.
• Summarizing analytical data into user-friendly reports translating highly technical, detailed data into recommendations for marketing execution. Performing other functions as assigned.