Search Engine Marketing Operations - Senior Associate

Search Engine Marketing Operations - Senior Associate

The Search Engine Marketing Operations Senior Associate will be responsible for managing marketing campaign execution for U.S. Card's Paid SEM channel. Marketing campaign management will include activities such as new campaign launches, test launches, process improvements, and optimization across our active Paid Search programs. The Associate will be the expert in Google/Bing and any other relevant platforms and will stay in-tune with all Paid Search updates and best practices.

Responsibilities:

• Monitor Paid Search Marketing trends and generate insights to identify opportunities for campaign improvement and optimization
• Daily management of search campaigns from planning & execution to analysis and reporting
• Carry out campaign management tasks including: optimization, budget control, and forecasting
• Develop and execute campaign testing, including: ad copy, landing page, audience, and channel expansion testing
• Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute SEM strategies end to end
• Self-starter, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and SEM-specific technology tools
• Solid understanding of performance marketing, conversions, and online customer acquisition
• Ability to work with high-performing teammates, as well as partners across the enterprise
• Comfortable working with large data sets in Excel / Google Sheets as well as familiarity with common performance marketing metrics

Basic Qualifications:

• Bachelors' degree or Military experience
• At least 2 years of experience in Paid Search Engine Marketing
• At least 1 year of experience planning and implementing SEM strategies utilizing Google and Microsoft Ad platforms
• At least 1 year of experience analyzing and evaluating campaign performance
• At least 1 year of experience in project management

Preferred Qualifications:

• At least 3 years of experience in Search Engine Marketing marketing with responsibilities overseeing high volume and multi-million dollar media budgets
• At least 2 years of experience in project management
• At least 1 year of experience using Skai or SA360 platforms

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $94,600 - $107,900 for Sr. Associate, Marketing

Richmond, VA: $86,000 - $98,200 for Sr. Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.