Sr. Associate, Field Marketing - Business Cards & Payments

Sr. Associate, Field Marketing - Business Cards & Payments

At Capital One, we're building a leading information-based technology company. Still founder-led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we can change banking for good.

The Role

The Business Cards and Payments Marketing team is a passionate and entrepreneurial team of strategists. The Creative Excellence & GTM Team is focused on developing integrated marketing strategies to communicate the value of our various business card and payment products to prospective and existing customers to drive awareness and consideration. We are looking for a Marketing Senior Associate to join our team to support building and delivering end-to-end marketing strategies for our suite of business card and payments products that support our Field Sales Team. This person will oversee the development, execution and monitoring of Field Marketing collateral. They will work cross-functionally with teams such as Field Enablement, Product Marketing, Brand Creative, Insights, and more to bring to life impactful marketing creative to further our sales enablement efforts.

Key Responsibilities

• Develop multi-channel, go-to-market strategies and creative campaigns for our field sales team that tell consistent and compelling stories about our broad suite of Capital One Business products
• Partner closely with the Field to deliver against a strategic roadmap aimed to grow our field marketing program to empower the sales teams to both drive new customer acquisition and current customer retention
• Lead end-to-end creative development with internal creative teams and external agencies to bring product marketing strategy to life
• Analyze creative performance results, marketplace trends, and customer insights to advance marketing strategies and optimize creatives
• Partner with the Insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of both the customer and the sales team to the organization
• Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market

Here's What You'll Need To Be Successful

• High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
• Ability to self-direct and task switch between strategic and tactical initiatives regularly
• Succinct, focused written and verbal communication skills
• Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities
• Collaboration & Influence: Ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy
• Results oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery within an uncertain and fluid environment
• Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates
• Creative thinking & curiosity: Able to think outside the box for creative development and marketing strategy. Asking questions and pushing to think beyond how we operate today

Basic Qualifications

• Bachelor's Degree or military experience
• At least 2 years of marketing or marketing strategy experience

Preferred Qualifications

• Master's Degree in Marketing, Business or Communications
• 3+ years of Marketing experience
• 1+ years of experience in a sales environment building collateral and material in support of a large national sales team
• 1+ years of experience with platforms such as Salesforce and Workfront