Social Media Leasing & Marketing Associate

Social Media Leasing & Marketing Associate

Job Category: Leasing

Requisition Number: SOCIA017469

Part-Time

On-site

College Park, MD 20740, USA

Job Description

Job Responsibilities

Social Media

• Manage and monitor Landmark's social media channels (Instagram and TikTok) while following the company's Social Media Strategy and Policies
• Develop and execute monthly social content calendars for social media accounts that tell the brand story and create brand relevance
• Publish unique, audience-specific content on social media channels to drive brand awareness and engagement
• Engage with followers on Instagram via comments, likes and shares
• Work with our corporate video team to conceptualize and produce videos for social media and other digital platforms
• Maintain a consistent brand presence through appropriate brand colors, guidelines and layouts for visuals
• Manage weekly Instagram giveaway campaign, including ideation, content creation, winner selection, gift acquisition and delivery.
• Assist Social Media Director with planning and coordinating lifestyle photoshoots

Leasing & Resident Experience

• Be a brand ambassador—greet prospective residents with energy and enthusiasm, providing tours that showcase everything Landmark has to offer.
• Assist with lease applications and ensure a seamless, efficient process for future residents.
• Utilize CRM to track leads, manage prospect interactions, and ensure a seamless leasing experience from initial inquiry to signed lease.
• Deliver exceptional customer service to both current and prospective residents—be the go-to person for their needs.
• Assist with front desk operations, handling inquiries, answering calls, and responding to emails professionally and promptly.

Requirements

• Current college student in pursuit of a Bachelor's degree, preferably in Marketing, Communications, Advertising, PR, Journalism or related fields of study
• Experience managing a brand or influencer Instagram presence
• Passion for social media and content creation, ideally displayed through a strong personal social presence
• Strong grasp of major social media platforms including Instagram and TikTok.
• Comfortable in front of the camera, for Instagram stories, reels and TikTok

Skills & Experience You Will Gain from This Position

• Social Strategy
• Content Calendar Creation
• Social Content Creation
• Copywriting
• Video Editing
• Brand Management
• Social Analytics
• Photoshoot Experience
• Customer Service
• Leasing and sales