Senior Specialist, Retail Pharmacy Marketing

Senior Specialist, Retail Pharmacy Marketing

The pharmacy business is complex, and the landscape is changing. Our mission is to be essential to care, by providing products and services to our customers that improve the lives of people every day. We focus on solutions that streamline operations, optimize our customers' business through leveraging technology, driving revenue, and improving clinical outcomes. We are accelerating our approach to marketing our business, building on customer insights, delivering go-to-market solutions and high-touch service positioned to empower growth and retain existing customers.

If you thrive in a mission-driven environment, if you spark at the opportunity to uncover new ways to address customer challenges and you are keen to shape positioning to drive value; this may be the right role for you. We are looking for a proactive, self-starter, and collaborator that can build relationships cross-functionally and bring solid fundamental marketing and brand management skills to our Retail Pharmacy Marketing team.

Marketing is responsible for assessing customer needs, market conditions and competition informing business strategy. Marketing implements the strategy through developing, commercializing, and monitoring the appropriate products and services.

Product & Solutions Marketing is responsible for defining the product/service, building the market strategy and lifecycle management. This includes market research to identify new customer needs, product or service offering management, pricing, positioning, promotion, branding, and distribution to drive customer loyalty, sales growth and profitability.

The Retail Pharmacy Marketing team is responsible for the promotion of the retail class-of-trade businesses in the Pharmaceutical & Specialty Solutions Segment. Team members develop and execute strategic marketing plans and tactical programs to meet business objectives. Our objectives are to drive market share, retail pharmaceutical distribution growth, and retention of key customers and buying groups.

The Senior Specialist, Retail Pharmacy Marketing role focuses on driving the development and execution of retail pharmacy initiatives by managing key communication channels, creating and distributing multi-channel marketing content, supporting strategic Cardinal Health services and solutions. This role serves as a central point of contact supporting coordination across cross-functional teams and the sales organization. The role also emphasizes performance tracking and continuous improvement through lead management, campaign analytics, and post-campaign evaluations optimizing marketing effectiveness.

Responsibilities:

• Own management of local store marketing portal for Medicine Shoppe International, Inc. (MSI), including identifying local marketing resource needs, the creation of new materials and providing implementation guidance for franchise owners and pharmacists in charge (PIC).
• Provide marketing support for secondary distribution channels including ParMed and FirstVet and Kinray, supporting the adaptation, creation, and execution of various marketing materials.
• Collaborate on the development and distribution of marketing messaging and materials across multiple channels, including print, digital, presentations, social media, and newsletters; develop written content as needed.
• Partner with internal and external teams to develop project plans and timelines, manage print and digital content development, execute marketing initiatives, and oversee deliverables and deadlines.
• Support the development and creation of various marketing and promotional materials for the Cardinal Health Retail Business Conference (RBC) and various other trade shows, conferences, and customer meetings.
• Manage the tracking of prospective customer leads, oversee and compile marketing campaign performance metrics to demonstrate performance and impact to the overall retail pharmacy business.
• Create sales enablement toolkits to educate the independent sales force (ISF) on strategic solutions, services, and retail pharmacy marketing initiatives.
• Serve as the main point of contact to provide guidance, answer questions, and support campaign execution and support the maintenance of the online portal of marketing resources and materials.
• Collaborate with cross-functional teams, including program and solution owners, ISF sales, account management, communications, analytics, compliance, enterprise marketing, finance, and legal—to ensure alignment and execution of key marketing initiatives.
• Remain current on industry, customer and competitor trends impacting the growth of retail pharmacy.

Qualifications:

• Independent contributor that is detail-oriented with ability to multitask, and strong project management skills.
• Strong written and verbal communication skills.
• An innovative self-starter who sees 'ambiguity' as an opportunity rather than a hurdle and thrives on challenging yourself to push beyond conventional thinking.
• Experience writing, reviewing, and editing content for advertising tactics.
• Strong background in customer marketing channels including social media, web, email, as well as field sales team engagement.
• Technologically savvy with proficiency in Microsoft Office (especially PowerPoint, Excel) and Adobe Acrobat.
• Previous experience with SharePoint, Workfront, CRM/salesforce.com, HIVE productivity and project management platforms is desirable.
• Team player who can collaborate and work effectively with multiple people and teams.
• Experience working in a matrixed environment is desirable.
• Bachelor's degree in related field or equivalent work experience, preferred.
• 2-4 years of experience is preferred.
• Ability to be on-site an average 3 days per week is preferred.
• Hybrid work schedule, ability to be on-site 3 days a week, preferred, <20% travel.

What is expected of you and others at this level:

• Applies working knowledge in the application of concepts, principles, and technical capabilities to perform varied tasks.
• Works on projects of moderate scope and complexity.
• Identify practical solutions to a variety of technical problems and use sound judgement to take action to resolve within defined parameters.
• Receives general guidance and may receive more detailed instruction on new projects.
• Work is reviewed for sound reasoning and accuracy.
• Strong understanding of digital marketing principles, lead generation in B2B, audience segmentation, and various marketing channels.
• Apply judgment within defined parameters.

Anticipated salary range: $68,500 - $88,020

Bonus eligible: No

Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs

Application window anticipated to close: MM/DD/YYYY *if interested in opportunity, please submit application as soon as possible.

The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.