Product Manager — New User Activation & Retention

Product Manager — New User Activation & Retention

Chợ Tốt is Vietnam's leading classifieds marketplace, connecting millions of buyers and sellers across four verticals: Chợ Tốt, Xe Tốt, Việc Làm Tốt, and Nhà Tốt. We're growing — new user numbers are up — but we know that acquiring users is only half the job. The real challenge is activating them: helping them find their first relevant listing, make their first meaningful action, and come back.

Now we need a Growth PM to own this domain end-to-end — building on what we've learned, designing the next wave of experiments, and systematically improving how we turn first-time visitors into loyal users with a strong focus on our Mobile-First strategic direction.

What you'll own

• New user activation funnel — own the full journey from first app open to first meaningful action (adview, lead, listing). Diagnose drop-off, run experiments, and ship improvements that move the activation rate.
• Onboarding experience — evolve the onboarding flow based on data and user research. Reduce skip rates, improve match quality, and personalize the first-session experience.
• Growth experimentation — design, run, and analyze A/B tests with rigor. Own the hypothesis backlog, work with analysts to size opportunities, and build a compounding experimentation cadence.
• High-velocity execution — Thrive in a fast-paced, structured agile environment driven by a strict 1-week Sprint delivery cadence. Move growth metrics from day one through rapid, hands-on implementation.
• Re-engagement — identify and build features or flows that nudge users toward those actions in their first week.
• Discovery & search quality — partner with engineering, analytics, and marketing teams to improve listing relevance, search results, and feed personalization for new users.
• Product roadmap — translate growth insights into a prioritized roadmap. Manage complex stakeholder matrixes independently, control your product domain, and keep technical delivery smoothly on track.

Must-have:

• 3–4 years of product management experience, with at least 1–2 years in a growth, activation, or retention-focused role (consumer app or marketplace preferred).
• Strong delivery ownership — A proven track record of working closely with engineering teams to ship features continuously. You are deeply hands-on and can adapt instantly to quick product delivery cycles.
• Structured Agile Experience — Proven ability to operate within established, high-velocity product frameworks (e.g., 1-week sprints). We value structured collaboration over ad-hoc, top-down execution.
• Strong analytical instincts — comfortable reading funnel data, interpreting cohort analysis, designing A/B tests, and drawing actionable conclusions from charts and dashboards. You don't need to write SQL but you need to think in data.
• Experience building and owning an experimentation roadmap — not just running tests, but knowing how to sequence them and learn from failure.
• Ability to translate ambiguous user behavior signals into clear problem statements, hypotheses, and product decisions.
• Strong communication skills — you can write a crisp PRD, present findings to leadership, and align a cross-functional team without over-escalating.
• Bias for action — comfortable making decisions with imperfect information and iterating quickly.

Nice-to-have:

• Experience with onboarding, personalization, or recommendation systems.
• Familiarity with the Vietnamese consumer market and user behavior.
• Experience in classifieds, marketplaces, or two-sided platform products.
• A proactive mindset toward Gen-AI adoption in product workflows.

What's in it for you:

• Get 15 days of annual leave and 5 days of sick leave per year
• Health insurance for employees
• Get a 13th-month salary and annual performance bonus.
• Young team and ambitious goals
• Hard-working and delightful colleagues to work with
• Vibrant FRUIT culture across the company
• Online learning access to Coursera, Udemy and O'Reilly

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.