Field Marketing Manager

Field Marketing Manager

Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta's platform of software and services lays the groundwork so you can build, invest, and scale with confidence.

Carta's Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.

Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don't work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta's software for the Office of the Fund CFO does just that - it's a new category of software to make private markets look more like public markets - a connected ERP for private capital.

Carta is looking for an experienced Field Marketing Manager to join our Asia-Pacific, Middle East & Africa (APAC & MEA) marketing team, based in Abu Dhabi, UAE.

Carta expanded to Singapore in 2021, and we are building a world-class team to support the startup and investor ecosystem across Asia Pacific, the Middle East and Australia. As the first marketing hire on the ground in the Middle East, you will play a pivotal role in shaping Carta's local presence, driving go-to-market initiatives, and deepening relationships with key audiences.

This role reports to the Head of Marketing for Asia Pacific, Middle East & Africa, and will work closely with the regional HQ team in Singapore on integrated campaigns, content, and demand generation programs.

The Problems You'll Solve

Plan and Run Regional Events: Lead the planning and execution of Carta-hosted and partnered events, including citywide conferences, roundtables and networking events. Manage end-to-end event logistics, audience outreach, and post-event engagement to drive awareness and pipeline impact.

Localize Digital Campaigns & Content: Work with the regional HQ team to tailor and deploy digital campaigns for local audiences including paid and organic channels. Help adapt content to the regional context, ensuring relevance to local founders, investors, and ecosystem stakeholders.

Activate Targeted Marketing Plays: Collaborate with the Integrated Marketing & Sales teams to execute 1:1 and 1:few ABM tactics that reach priority accounts in the region.

Manage Regional Marketing Budget: Oversee the regional marketing budget for the Middle East, ensuring spend aligns with pipeline goals, local opportunities, and broader regional marketing strategy.

Measure and Optimize Performance: Track and analyze the performance of all campaigns and events, providing insights and recommendations to continually improve reach, engagement, and conversion.

The Impact You'll Have

You'll be instrumental in establishing Carta's footprint in the Middle East - elevating our brand within the startup and investor community, localizing global initiatives for maximum regional impact, and driving measurable business growth through localized marketing execution.

About You

5+ years of experience in B2B marketing, preferably in SaaS, fintech, or the startup/VC/PE ecosystem

Proven track record in field marketing, event execution, or integrated campaigns with measurable business impact

Ability to localize content and messaging for different audience segments and cultural contexts

Experience collaborating cross-functionally with sales, marketing, and partnerships

Strong organizational skills to manage multiple projects and budgets concurrently

Excellent written and verbal communication skills

Comfortable with analytics and tools like Salesforce, Marketo, Google Analytics, or equivalents

Deep interest in the private markets in the Middle East