Marketing Account Manager

Marketing Account Manager

CBRE is seeking an experienced and proactive Marketing Account Manager, who will be responsible for shaping and delivering the marketing strategy for a key client's national retail portfolio, including shopping centres and retail parks located across the UK. This role requires travel across the UK to client sites.

Portfolio Oversight & Client Coordination

• Act as the primary marketing contact for the client, providing updates, reporting, and performance insights.
• Establish a central marketing solution for client's retail portfolio to be delivered as a coherent service across all assets.
• Prepare and present monthly, quarterly, and annual reports as required.
• Work collaboratively with centre directors, asset managers, onsite teams, and client stakeholders to align strategic priorities.

Budget & Supply Chain Management

• Manage the portfolio marketing budget, ensuring effective allocation and demonstrable value for money.
• Lead and manage relationships with external suppliers and agencies, ensuring contracts deliver against KPIs.
• Identify opportunities to deliver marketing cost efficiencies taking a portfolio-led approach.
• Monitor supply chain performance and identify opportunities for continuous improvement.

Onsite Team Marketing Oversight

• Provide leadership, coaching and guidance to onsite Marketing Managers and Coordinators across the portfolio, establishing a network for best practice.
• Drive alignment between onsite delivery and central strategic marketing direction.
• Support recruitment, training, and development initiatives for marketing personnel within the portfolio.

Digital, PR & Communications

• Oversee the development of digital channels across the portfolio, including websites, email marketing, and social media, working closely with third-party agencies.
• Ensure all PR, community engagement and stakeholder communications align with asset positioning and client objectives in partnership with centre management teams.
• Lead portfolio-level PR opportunities, including crisis communication coordination where required.

Collaboration, Compliance & Best Practise

• Champion best practice in marketing, placemaking and centre-event programming.
• Ensure all marketing activities comply with CBRE policies, health & safety standards, and relevant regulations.
• Contribute to CBRE's sustainability, ESG, and community engagement commitments through local marketing-led initiatives.

What You'll Need

• Strong marketing background, ideally within retail, leisure, or commercial property environments.
• Proven experience managing multi-site marketing activity or complex client accounts.
• Confident strategic thinker with experience translating insights into actionable marketing plans.
• Commercially minded with strong judgement and decision-making skills.
• Demonstrable experience managing budgets and evaluating supplier performance.
• Experience leading or overseeing marketing teams, either directly or through dotted-line structures.
• Ability to build strong working relationships with clients, partners, onsite teams, and senior stakeholders.
• Team player with strong communication and interpersonal skills.
• Creative, energetic and proactive – able to bring forward new ideas and deliver them effectively.
• Highly organised with strong project-management capability.
• Customer-focused and results-driven.

Why CBRE

When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values — respect, integrity, service and excellence — and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realize your potential. We welcome all applicants.

Applicant AI Use Disclosure

We value human interaction to understand each candidate's unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.