Intergrated Marketing Senior Associate

Integrated Marketing Senior Associate

Full-time

Job Description

Oversee and execute marketing campaigns

• Manage the day-to-day execution of multi-channel marketing campaigns, ensuring all project timelines and deliverables are met.
• Work closely with internal and external teams to ensure a consistent brand message is delivered across all channels.
• Drive operational excellence by ensuring marketing activities are executed efficiently and on schedule.

Manage partnership marketing activities

• Serve as the main point of contact for external marketing partners, handling day-to-day communication and coordination.
• Support the manager in acquiring new partners by preparing presentations, collecting necessary data, and assisting in contract finalization.
• Ensure the successful activation of co-marketing campaigns by overseeing asset delivery, campaign launch, and performance tracking.

Monitor and report on campaign performance

• Collect, track, and analyze key marketing metrics and KPIs on a regular basis.
• Create clear and concise performance reports for the manager, highlighting key findings, results, and actionable insights.
• Proactively identify issues and suggest solutions to optimize campaign performance and improve the cost-to-result ratio.

Facilitate cross-functional collaboration

• Act as a project coordinator, facilitating communication between the marketing team and other departments, such as Product, Creative, and Digital.
• Ensure all stakeholders are aligned on project goals and have the information they need to contribute effectively.
• Organize and lead project status meetings, documenting action items and key decisions.

Qualifications

Bachelor degree

5+ years experience in any fields with min. 2 years at junior supervisor position

Strong business strategy analysis, able to provide holistic, well-grounded, and objective business strategies based on market research, user research, data analysis, and expert assessment

Demonstrate a strong analytical and quantitative aptitude, strong experience in excel modeling

Excellent structured expression and logical thinking skills, strong in identifying business priorities and making sound judgements, high data sensitivity

Demonstrate solid project management skillset: handling and juggling multiple processes at once across different topics, functions and stakeholders

Proficiency in English. Exhibit excellent communication (written and verbal) and organization skills, with the ability to handle ambiguity and structure complex issues to derive insights.

Self-starter attitude: ability to initiate and drive complex analysis to completion with minimal guidance, while synthesizing and communicating insights effectively.