Growth & Performance Marketing Manager:in (m/w/d)

Growth And Performance Marketing Manager

Berlin Full Time Permanent Position

With Afilio, we operate Germany's leading platform for retirement planning. With professional support in estate planning and care, we help over 4,000,000 people secure their retirement. With our team of 35 dedicated professionals, we work daily to expand and improve our offerings. We help our members make their retirement planning simple, digital, and legally secure – so that their will counts. To reach even more people, we are looking for you as a Growth Marketing Manager. In this role, you will be responsible for our performance marketing, through which we acquire almost all of our users. You will independently manage budgets in the seven-figure range and, in close coordination with the founders and the marketing lead, determine the strategic direction for our further growth.

Your Responsibilities

Management of existing channels: You will be responsible for Google/Bing Search and Display, the channels through which we acquire the majority of our users, and ensure the ongoing maintenance and execution of campaigns in line with our strategic growth and profitability goals. We do not work with fixed budgets: you will decide the level of investment based on performance.

Building new channels: You will dedicate most of your time (approximately 80%) to testing new acquisition channels such as Meta. You will identify potential, launch test campaigns, and scale them upon success.

Content ad conception: With support from the marketing team, you will develop the concepts and ad texts for our advertisements. For the graphic implementation, you will work closely with our design team.

Conversion optimization: Your task does not end with the click on the ad. You will be responsible for the performance of the landing pages and the subsequent user flows, implement systematic tests, and use the data obtained to continuously increase the conversion rate.

Structured data preparation and communication: You will keep track of all relevant metrics and prepare them in a way that is clearly understandable for the team. Based on this, you will make strategic decisions for our user acquisition in close coordination with the founders and the marketing lead.

Your Profile

• Experience in performance marketing: You have 2–4 years of relevant experience with search, display, and Meta. Experience with other channels and tools is a plus.
• Analytical and creative: You make decisions based on metrics but also enjoy designing psychologically effective ad concepts and ad texts.
• Methodical testing: You have experience in formulating hypotheses for ads and landing pages, setting up meaningful A/B tests, systematically evaluating them, and deciding based on the results which approaches should be scaled or stopped.
• Proactive work style: You work independently and drive topics forward on your own. You recognize optimization potentials, do not wait for instructions, and are eager to learn about new topics.
• Language skills: You speak fluent German and English.

Why Afilio?

In addition to the usual benefits (public transport ticket, flexible home office regulations, 30 days of vacation), we offer you the opportunity to participate in the entrepreneurial success of Afilio. We offer you flexible working in a hybrid model: you work most of the week together with us in our bright office in Berlin-Mitte. For focused work or private flexibility, we naturally offer you the possibility to regularly work from home office. With us, it is not only about what you can do today, but also about what you can achieve tomorrow. We offer you the opportunity to quickly take on responsibility, develop your own skills, and actively contribute to the company's success. We offer our employees access to the mental health platform Nilo.health. We believe that mental health is a top priority and want to make sure that you have the resources and support you need.

About Us

Afilio is a young, fast-growing startup from Berlin. We are rethinking "being insured." As a digital life companion, we want to be the first address when it comes to securing against the biggest risks of life. With the support of our renowned investors (Cherry Ventures, Verena Pausder, etc.), we have already convinced nearly 3,000,000 users and are the test winner at Stiftung Warentest. We have a lot planned - and you have the chance to be part of it from the beginning.