Director Of Product Marketing, Spending, Saving And Investing

Director of Product Marketing, Spending, Saving and Investing

We are hiring for a Director of Product Marketing to lead go-to-market strategy across our Spending, Saving, and Investing product suite. In this role, you'll define how we position and scale core member experiences—from cards and everyday spending to savings, deposits, and emerging financial products.

You'll partner closely with Product, Growth, and Brand to shape product narratives, drive adoption, and improve engagement across key member journeys. This role sits at the center of Chime's core value proposition, requiring a strong ability to connect product innovation with everyday financial behaviors and deliver clear, differentiated messaging at scale.

The base salary offered for this role and level of experience will begin at $199,000.00 and up to $275,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In This Role, You Can Expect To

• Define and lead go-to-market strategy for key products and features, from launch through scale
• Develop clear, differentiated positioning and messaging that resonates with target customers
• Drive alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution
• Improve product adoption, engagement, and retention through effective product marketing strategies
• Partner with Product to influence roadmap and feature prioritization based on market and customer insights
• Build and scale a high-performing Product Marketing team, setting clear priorities and execution standards
• Establish frameworks and processes for repeatable, high-quality product launches

To Thrive In This Role, You Have

• 10+ years of experience in product marketing or related roles (e.g., growth, strategy)
• 7+ years of experience leading and scaling high-performing teams
• Proven track record of owning end-to-end go-to-market strategy for products or features
• Strong expertise in positioning, messaging, and value proposition development
• Experience partnering closely with Product, Growth, Brand, and Analytics
• Ability to translate complex product capabilities into clear, compelling customer narratives
• Strong analytical mindset with experience using data to inform strategy and measure impact