Marketing & Communications Copywriter

Marketing & Communications Copywriter

The Cirrus Marketing team is seeking a highly creative, detail-oriented Marketing and Communications Copywriter who is ready to apply their communication expertise to support internal and external communications initiatives. This role will be responsible for crafting compelling, on-brand human-written content across multiple channels to support Marketing and Communications campaigns, brand storytelling, process development and customer engagement. The Marketing and Communications Copywriter will have a strong understanding of audience, brand voice and Marketing objectives.

The Marketing and Communications Copywriter will report to the Manager, Public Relations.

Develop brand voice, tone and style

Write or work collaboratively with teams to develop clear, persuasive and engaging copy for Marketing and Communications materials, including:

• Website copy and landing pages
• Brochures and price lists
• Social media posts and captions
• Email marketing campaigns and newsletters
• Advertisements (digital and print)
• Product and service offering descriptions
• Media scripts
• Event messaging
• Byline thought leadership articles and more

Collaborate with cross-functional teams to develop integrated campaigns

Ensure all content aligns with brand voice, tone, and messaging guidelines

Edit and proofread content to maintain high quality and accuracy

Conduct research to understand products, target audiences and competitors

Optimize copy for SEO and performance metrics when applicable

Revise content based on feedback, data insights and campaign results

Manage multiple projects and meet deadlines in a fast-paced environment

Hold ongoing messaging and strategy meetings with the team

Candidates must craft original copy. The use of generative AI tools for drafting content is strictly prohibited.

Bachelor's degree in Marketing, Communications, Journalism, English required

4-7 years of experience as a Copywriter, Content Writer or similar role

Expert writing, editing and proofreading skills

Ability to adapt tone and style for different audiences and platforms

Understanding of marketing principles and digital content best practices

Knowledge of SEO and content optimization is a plus

Excellent time management and organizational skills

Strong collaboration and communication abilities

Expert written and verbal communication skills with exceptional attention to detail

Ability to prioritize multiple projects and work in a fast-paced environment

Ability to translate technical concepts into everyday language

Highly skilled at identifying core concepts from subject matter experts, then write clear and accurate copy materials.

Proven ability to independently plan and implement projects and processes, including but not limited to, providing timelines, resource requirements, budgets, and scope.

Climbing: Ascending or descending ladders, stairs, scaffolding, ramps, poles, using feet and legs and/or hands and arms. Body agility is emphasized. This factor is important if the amount and kind of climbing required exceeds that required for ordinary locomotion.

Balancing: Maintaining body equilibrium to prevent falling and walking, standing or crouching on narrow, slippery, or erratically moving surfaces. This factor is important if the amount of balancing exceeds that needed for ordinary locomotion and maintenance of body equilibrium.

Stooping: Bending body downward and forward by bending spine at the waist. This factor is important if it occurs to a considerable degree and requires full motion of the lower extremities and back muscles.

Kneeling: Bending legs at knee to come to a rest on knee or knees.

Crouching: Bending the body downward and forward by bending leg and spine.

Reaching: Extending hand(s) and arm(s) in any direction.

Standing: Particularly for sustained periods of time.

Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.

Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position-to-position. This factor is important if it occurs to a considerable degree and requires substantial use of upper extremities and back muscles.

Grasping: Applying pressure to an object with the fingers and palm.

Feeling: Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.

Talking: Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.

Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.

Repetitive Motion: Substantial movements (motions) of the wrists, hands, and/or fingers.

Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.

Action Oriented: Takes on new opportunities and challenges with a sense of urgency, high energy and enthusiasm.

Collaborates: Builds relations and works collaboratively with others to meet shared objectives.

Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Tech Savvy: Anticipates, adopts and leverages innovations in business-building digital and technology applications.

Energizes the Cirrus Service Essentials

Strives to improve Marketing performance.

Anticipates needs and responds promptly.

401(k) Plan: Dollar-for-dollar match up to 5% after 90 days, with 100% vesting.

Employer-Paid Coverages: Group term life, short- and long-term disability insurance.

Comprehensive Health Coverage: Medical, vision, dental, with additional dependent coverage options.

Free Health Tracking: With rewards for meeting health goals.

Generous PTO: 120 hours accrued within the first year.

Employee Referral Bonus: For referring talented candidates.

Career Development: Tuition reimbursement and professional growth opportunities.

Exclusive Discounts: Access to partner and marketplace discounts.

Community & Engagement: Company and employee clubs at various locations.

These benefits are designed to support your well-being, growth, and enjoyment at Cirrus!