Marketing Manager

Marketing Manager For Card Customer Communications

As the Marketing Manager for Card Customer Communications, you will be responsible for the end-to-end planning and execution of customer communications for Citizens consumer credit cards. Marketing channels include email, SMS, and mobile app. This team member will be a highly visible, engaged member of our broader Consumer Lending Marketing team with ample opportunity to collaborate across business lines and functions and grow.

Primary Responsibilities Include:

• Responsible for omni-channel customer communications to support engagement, deepening, retention, and acquisition activities.
• Communicating with cross-functional partners on communication priorities, strategies, and performance.
• Working with card marketing and business teams to ensure customer communications support is aligned to business goals.
• Innovate and test new strategies and tactics to drive results and engagement.
• Learning from previous campaigns and making improvements based on results/feedback.

Qualifications, Education, Certifications and/or Other Professional Credentials

• Excellent stakeholder management skills
• Ability to adapt to shifting priorities and lead teams through dynamic plans
• Bachelor's degree preferred
• 8+ years of relevant experience
  • Candidate should have strong project management and communication skills.
  • Candidate should have consumer communication expertise.
  • Credit card experience strongly preferred but not required.

Hours & Work Schedule

• Hours per Week: 40
• Work Schedule: M-F 8-5 (4 days in office/1 day remote)
• Location: Westwood