Senior Growth Marketing Manager (GTM AI Team)

Citylitics Inc. Job Posting

Citylitics delivers predictive intelligence on local utility & public infrastructure markets. What is Infrastructure? It is the roadways you rely on to safely get to Grandma's house, it's the potable water that comes out of your kitchen tap that you wash your family's food with and it's the energy that heats our homes and powers our digital lifestyles. Every year, trillions of dollars are spent on all areas of infrastructure to maintain our quality life and move our economy forward. However, our infrastructure is no longer equipped to meet the needs of the future. We hear about infrastructure failures, whether bridge collapses, power blackouts, or water main breaks, every day in the news. Climate change and extreme weather events are disrupting the basic infrastructure we took for granted for years. Citylitics is solving the hardest data problems in infrastructure while building the sales intelligence platform that enables a faster, more transparent, and more efficient infrastructure marketplace. We turn millions of unstructured documents into high value intelligence feeds and datasets that are available on an intuitive user experience. Our goal is to enable solution providers to connect with cities with relevant infrastructure needs in a faster and more digital way than historic market channels. As more companies adopt our platform, cities & utilities will be able to access solutions that deliver on the promise of moving towards a more resilient, sustainable, and equitable infrastructure future.

Who Are We Looking For?

AI is transforming Sales, Marketing & Customer Success. As an AI company, Citylitics intends to be at the cutting edge of this trend. We are building a GTM AI team to lead this wave. We're looking for a talented Senior Growth Marketing Manager who can leverage AI-driven methods to unlock substantial growth across lead generation, sales demo's, prospect engagement, user adoption, customer renewal, and account expansions. This role is pivotal in expanding our market position by deeply and dynamically utilizing our proprietary data assets.

The position will be out of our Toronto Headquarters.

What Will You Accomplish?

• AI-Powered Market Research & Segmentation: Utilizing AI tools to analyze vast datasets for emerging market trends, competitor strategies, and identifying highly granular customer segments and their evolving needs (e.g., using AI for sentiment analysis of customer reviews, live customer feedback, and social media listening).
• Value Proposition & Messaging Refinement (with AI content generation): Leveraging generative AI tools to rapidly prototype and test different messaging, headlines, ad copy, and content variations for optimal resonance with target segments.
• GTM Strategy & Campaign Design: Designing and implementing multi-channel campaigns (digital, content, social, email, partnerships) that leverage AI for personalization and automation.
• Product Adoption: Identifying where AI can be integrated into the customer journey to enhance experience, drive adoption from automated onboarding to predictive support.
• Sales Enablement (AI-Assisted): Creating AI-enhanced sales collateral, pitch decks, and demos that highlight the value of AI products.
• Reporting & Communication: Communicating insights and recommendations to stakeholders across marketing, sales, product, and leadership, highlighting the impact of AI on GTM success.