Marketing Executive (jr102426)

Imago Techmedia Marketer Opportunity

At Clarion, our people are at the absolute heart of what we do. We're proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

Imago Techmedia - Clarion's leading enterprise technology event series focusing on disruptive technologies and business transformation - are seeking a creative, experienced and digitally competent marketer to join their marketing team.

From the start, you'll support with the execution of the marketing strategy incorporating automated segmented marketing campaigns using a brand-led approach that is befitting of the fast paced, cutting-edge industry that we serve. The digital transformation market is booming - powered by AI, cloud and workplace tech - and there's no better time to build your career in a sector that's rewriting the rules of business.

You'll be supporting two UK based shows DTX + UCX London and DTX + UCX Manchester of which DTX makes up part of Manchester Tech Week. Check out our event websites and YouTube channel to get a feel for how we communicate the essence of our brand.

The candidate:

The ideal candidate is a self-starter with excellent communication skills. Being inquisitive with a keen curiosity is paramount for this role. They will have proven experience of delivering high quality work within timescales and budgets with a good creative eye.

Strong teamwork and interpersonal skills are a must as the role will be working within a vibrant growing marketing team, currently consisting of 5 - all with a broad combination of skills. They would ideally have 1-2 years marketing experience - events would be preferred but not essential.

Key Responsibilities:

• Delivery of integrated multichannel campaigns for both online and offline channels – email, digital, social media, direct mail, advocacy, PR, advertising.
• To support the team in the execution of the portfolio marketing strategy achieving maximum penetration through a brand-led approach.
• To manage and update event websites from a marketing and content perspective, to ensure maximum engagement and enhanced UX for each product as well as ensuring SEO best practices are incorporated.
• To contribute to the social media strategy and manage activity across all channels ensuring that we achieve continuous audience growth and improved engagement.
• To proactively set up contra agreements with media partners to extend the campaign to the broadest possible audience.
• To create and repurpose design assets ensuring brand guidelines are adhered to.
• To write and proof marketing collateral to include e-shots, direct mail and website copy in our brand tone of voice.
• To produce clear and effective briefing documents for external suppliers and internal service departments.
• Effectively manage and co-ordinate external marketing suppliers including creative agencies, mailing houses, photographer/videographer, printers, PR.
• Marketing administration including activity scheduling, proof reading, customer enquiries, monitoring competitor activity, KPI tracking and reporting etc.
• Utilise tech to maximum effect including Trello, Pardot, Treasure Data, Qualified, Gleanin, Canva etc.
• To constantly keep up to date with the latest marketing trends ensuring actively share with the team and implement to further optimise campaigns.