Marketing Operations Manager (jr102203)

Marketing Operations Manager

At Clarion, our people are at the absolute heart of what we do. We're proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business, then we want to hear from you.

The Opportunity:

Join our dynamic Digital Marketing Division as a Marketing Operations Manager, where you'll work on some of the top international digital marketing events, such as Affiliate Summit and Creator Economy Live, and new products in development.

We're looking for a forward-thinking professional eager to advance their career and contribute to a collaborative and fast-paced environment. In this dynamic role, you'll leverage your expertise in marketing technology, email automation, and marketing operations to support and create innovative and data-driven strategies. Your analytical and data skills will be essential as you analyse performance metrics, create automation workflows, and deliver actionable insights that optimise our marketing efforts.

Our team's core values include creating an inclusive environment that is feedback-obsessed, celebrates mistakes, is committed to learning and development, and loves our customers.

If these values sound like you and you are ready to make a significant impact and drive success across our digital marketing initiatives, we want to hear from you.

Key responsibilities:

Strategy & Planning:

• Translate business objectives into efficient processes for campaign planning, data segmentation, lead management, and performance tracking.
• Lead the marketing database management strategy to ensure data integrity, support advanced segmentation, and maintain legal compliance; partner with brand marketing and central data teams to uphold database hygiene.

Data Management & Insights:

• Optimize the end-to-end customer data journey and monitor customer lifetime value/NPV to deliver actionable insights that inform product and brand strategy.
• Evaluate marketing performance and ROI across all channels, delivering actionable insights and recommendations to cross-functional teams based on data analysis.
• Develop and maintain accurate marketing dashboards and reports to monitor KPIs and ROI on an ongoing basis.

Marketing Technology & Automation:

• Manage the marketing technology stack (CRM, Salesforce, Power BI, chatbots, analytics tools, integrations, etc.) to maximize functionality and business impact.
• Design and implement system integrations that enhance user experience and automate processes for greater efficiency.
• Implement robust tracking from lead capture through sales, developing a trusted multi-touch attribution model.
• Develop and manage a lead scoring framework that qualifies marketing leads from initial acquisition through to sales handoff, ensuring a smooth transition from MQL to SQL.

People Management:

• Lead and develop a team of Marketing Operations Executives, fostering their skills and increasing their contribution to business success.
• Collaborate with Group Marketing Operations to align on best practices, adopt new technologies, and leverage cross-sector benchmarking.