Marketing & Communications Lead
At ICF Next, we are driven by the opportunity to solve complex challenges that matter. Our teams combine expertise in science, technology, analytics, and program management to help government clients tackle critical national priorities. We are fearless in exploring new ideas, relentless in delivering results for our clients, and committed to making a meaningful impact. We bring together strategists, creatives, technologists, and communicators to deliver integrated marketing and recruitment solutions that strengthen mission-driven organizations.
ICF Next is seeking a Marketing & Communications Lead to support a high-visibility federal client within the national security space, focused on large-scale recruitment marketing and employer branding initiatives. This is a fully onsite role within a secure government environment requiring close, day-to-day collaboration with client stakeholders. The role supports the coordination and execution of integrated marketing and communications strategies across multiple channels, ensuring alignment with recruitment goals, audience targeting, and employer brand standards. The lead will work across digital, social, paid media, email, web, and event channels to support cohesive campaign execution and consistent messaging. This role requires strong coordination, communication, and execution skills to align cross-functional teams and deliver high-quality outputs in a fast-paced, mission-driven environment.
Job Location: All work is performed on site in a secure federal environment in Washington, D.C. Limited telework may be authorized only as permitted by the client and contract requirements.
What You Will Do
- Support the planning and execution of integrated marketing and communications initiatives aligned with recruitment and employer branding objectives
- Coordinate development and delivery of marketing and communications products across channels, ensuring consistency in messaging, tone, and brand standards
- Collaborate onsite with government stakeholders and cross-functional teams (creative, analytics, paid media, program leadership) to align priorities and deliverables
- Contribute to development of campaign plans, messaging frameworks, content calendars, and creative briefs
- Support execution of multi-channel campaigns across digital, social, paid media, email/SMS, web, print, and event environments
- Monitor campaign performance and contribute to KPI tracking, reporting, and optimization efforts
- Support stakeholder engagement activities, including meetings, briefings, and event coordination
- Maintain collaboration tools, workflow tracking, and documentation to support program execution and transparency
- Ensure all communications materials meet Section 508 accessibility standards and quality expectations
- Identify trends, audience insights, and competitive factors to inform ongoing recruitment marketing strategies
- Support quality control reviews to ensure all deliverables are accurate, consistent, and aligned with client objectives
Basic Qualifications
- Active Top Secret (TS) clearance required
- Ability to work onsite full-time in Washington, DC
- U.S. citizenship required
- Bachelor's degree in communications, marketing, public relations, or related field
- 3+ years of professional experience in marketing, communications, employer branding, or integrated campaign coordination
Preferred Qualifications
- Experience supporting federal government or public-sector communications programs
- Familiarity with recruitment marketing, employer branding, or talent acquisition campaigns
- Experience working across multiple marketing channels (digital, social, paid media, email, events)
- Experience supporting integrated campaigns and cross-functional team coordination
- Familiarity with analytics, KPI reporting, and data-driven marketing environments
- Experience using collaboration or project management tools (e.g., Monday.com, Jira, Box, SharePoint)
Professional Skills
- Strong organizational and coordination skills across multiple stakeholders and workstreams
- Excellent written and verbal communication skills
- Ability to manage multiple priorities in a fast-paced, deadline-driven environment
- Strong attention to detail and commitment to quality
- Ability to synthesize information and contribute to strategic decision-making
- Collaborative mindset with the ability to work across interdisciplinary teams
Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position based on full-time employment is: $81,147.00 - $137,949.00