Senior Marketing Manager (B2B Conferences)

Senior Marketing Manager

Climate Action is a mission led company that has been working at the intersection of climate change policy, innovation, and sustainable finance for 18 years. Our mission is to accelerate the transition to a global green economy to speed the achievement of the UN Global Goals and the Paris Climate Agreement.

Climate Action's digital and physical events create tangible partnerships between business, government, policy makers and investors to accelerate the global transition to net zero.

We are currently recruiting for a Senior Marketing Manager to join the Climate Action events team to contribute to the company's exciting growth and success by planning and executing marketing activities.

We are looking for a commercially astute and tenacious Senior Marketing Manager who can demonstrate a proven track record in marketing B2B conferences and events ideally with direct experience in marketing automation and digital. You will have a confident approach to working in a fast paced environment and passion for marketing. A deep understanding of climate change policy and sustainability is advantageous.

We are seeking an individual who has a minimum of 10 years professional experience, with significant experience in a senior B2B event marketing role within a commercial conference or exhibition company. This experience should include managing a team of marketers and developing, managing, and implementing marketing strategies and campaigns.

Minimum of 10 years of professional experience, with at least 5 years specifically in a senior B2B event marketing role within a commercial conference or exhibition company.

Comprehensive (360) event marketing capabilities

Digital Campaign Management: Setting up and managing digital paid campaigns.

Email Marketing: Execute email marketing strategies, including copywriting.

Lead and Demand Generation: Driving lead and demand generation initiatives.

Marketing Automation: Implement and manage marketing automations and workflows.

Social Media Strategy: Develop and manage social media strategies.

Database Management: Managing and maintaining marketing databases.

Performance Reporting: Produce analytical and detailed reports on marketing performance.

Marketing content creation and management including Copy writing and creative briefs

Devise PR strategy whether internal or external and oversee the execution

Support and develop junior members of the marketing team through training and KPIs