Product Marketing Specialist - Remote Eligible

Benamic Product Marketing Specialist

Benamic is a specialist division of CluneTech, a global fintech group that offers innovative software to some of the world's leading brands. We have the experience and tools needed to run successful, complex global promotions, and we are excited to work with you and help you reach new heights. Our experienced team, coupled with our powerful promotions technology, is like a fine-tuned machine, consistently achieving success for our clients. From multiple languages and currencies to legal jurisdictions and regulations – we can take care of everything for our clients.

CluneTech was founded by Terry Clune in 1996, and it has more than 1,500 employees worldwide with operations based out of 20 countries across the globe. CluneTech has become a leading provider in global payroll, tax returns, promotional management, cross-border payments, and more.

Benamic is entering an exciting new chapter with the launch of an innovative SaaS solution. We're looking for a talented Product Marketing Specialist to join our growing team and help us drive the success of our products in a competitive digital landscape.

As one, you'll focus on crafting positioning, messaging, and go-to-market strategies that resonate with our target audience. Working closely with our marketing, sales, and external partners, you'll support and help deliver campaigns across digital channels, contribute to our content efforts, and play a key role in optimizing performance.

Key Responsibilities:

You'll work across a broad range of digital activities with plenty of opportunity to grow your skills, including:

• Craft clear, compelling product messaging that speaks to HR leaders, managers, and employees.
• Plan and execute go-to-market strategies for new features, updates, and product launches.
• Produce high-quality marketing collateral, including product sheets, presentations, and sales enablement materials
• Conduct competitor analysis and market research to inform positioning and product strategy.
• Gather and synthesize customer insights to support persona development and messaging refinement.
• Collaborate with content and design teams to create case studies, blog posts, and product-related content.
• Partner with the sales team to support campaigns and ensure alignment between product and customer needs.
• Monitor product performance and market trends to identify opportunities for optimization and growth.