Campaign Marketing

Campaign Manager

Cognizant is searching for a Campaign Manager to support its North American Field Marketing Team. This role will be responsible for planning and implementing client-facing marketing programs, including digital campaigns to support demand generation. The role includes content development, content distribution, account-based marketing, partner marketing, paid media, and social media.

As a Campaign Manager in Field Marketing, you will be responsible for overseeing all related program activities – from concept through design, to execution and reporting.

Here's the opportunity:

• Define and execute marketing campaigns that build our brand, engage our clients, and generate qualified leads.
• Develop landing pages for each campaign, featuring valuable content and ways to engage clients and prospects effectively.
• Co-create and implement sales enablement assets, case studies, and other collateral.
• Collaborate with Cognizant partners and colleagues, (thought leadership, advisory, AR, PR, social media, and website teams) and sales leadership to syndicate thought leadership and reach target audiences and key decision makers.
• Plan and manage marketing budget.
• Work effectively with multiple stakeholders internally and externally to ensure delivery and quality of assets that are aligned with Cognizant branding guidelines.
• Continually measure and optimize ROI of marketing programs by analyzing data from our MarTech stack and Salesforce.

Minimum qualifications include:

• B.A. or B.S. degree
• At least 8 years of prior B2B and/or professional services marketing experience, with a demonstrated ability to articulate key messages and value propositions
• Previous experience developing and executing integrated, account-based, demand generation and content marketing campaigns using MarTech tools such as Pardot, Adobe Experience and 6Sense
• Experience in tracking marketing influenced revenue through sales automation tools such as Salesforce
• Hands-on experience with AI and generative AI marketing tools
• Excellent project management skills and validated ability to lead cross-functional, cross-regional teams to complete objectives on time and within budget
• Previous experience leading multiple partners in a highly matrixed model
• Strong written and verbal communication skills - including executive communications
• Ability to align tactical execution with strategic vision

Our strength is built on our ability to work together. Our diverse backgrounds offer different perspectives and new ways of thinking. It supports lively discussions, inspires thought leadership, and helps us build better solutions for our clients.

Cognizant is an equal opportunities employer and encourages applications from all sections of society and does not discriminate on grounds of race, religion, or belief or national origin, disability, age, citizenship, marital, domestic, or civil partnership status, sexual orientation, or gender identity. Cognizant is an Equal Opportunity Employer M/F/D/V.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

What we offer:

• The chance to work with impact. Here, you're empowered to bring your biggest thinking to help our company and clients improve everyday life.
• Ownership over your career. Stay at the top of your game through our award-winning learning and development ecosystem. And when your ambitions change or we offer new opportunities, we help you pivot by providing reskilling, on-the-job learning and guidance to find new roles that might be a better fit.
• The opportunity to thrive on a high caliber team with heart. We celebrate each other's experiences and perspectives and promote a sense of belonging through our affinity groups and diversity and inclusion initiatives.
• A comprehensive total rewards package, including a competitive salary and pension plan with matching contributions.
• Flexible health and financial benefits to support you and your eligible dependents —from day one.
• True work-life balance. Be at your best through paid time off, flexible work arrangements, volunteering opportunities, social events, and so much more.

Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses.

Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, provincial or local laws.

If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email CareersNA2@cognizant.com with your request and contact information.

While our system allows applications in all languages, job required language(s) and proficiency level(s) vary. However, basic English proficiency is required for Company-wide communications purposes. Further, for roles located in Quebec, professional English proficiency is required to communicate with our global clients.