Deputy General Manager For Digital Marketing Project

Deputy General Manager – Digital Marketing

Digital Marketing is a key business area for Cognizant. As a Deputy General Manager, you will lead and grow a digital marketing business by combining strong client engagement, revenue ownership, and operational leadership. You will serve as a strategic partner to clients, translate business needs into executable plans, and ensure successful delivery through cross-functional collaboration.

This role acts as a key liaison between senior management, clients, and delivery teams, driving strategic alignment, business performance, innovation, and execution excellence.

Client & Business Leadership

• Build, manage, and strengthen senior client relationships to drive trust, growth, and long-term partnerships.
• Own revenue targets and deliver against business plans, consistently exceeding client and commercial goals.
• Act as the primary escalation point and strategic advisor for clients.

Strategy & Execution

• Define strategic priorities and success criteria for programs and initiatives, from launch through post-launch performance.
• Identify risks, dependencies, and launch blockers; drive timely resolution across teams.
• Develop and implement strategic plans based on data, market trends, and client performance insights.

Delivery & Operational Excellence

• Partner with cross-functional teams to design and deliver innovative digital marketing solutions.
• Establish the required infrastructure, systems, tools, and data frameworks to scale and run the business efficiently.
• Drive process transformation, automation, performance management, and compliance aligned with Cognizant's Global Digital Marketing vision.

Stakeholder Engagement & Governance

• Influence decision-making across internal and external senior stakeholders.
• Prepare and present clear, data-driven updates and recommendations to executive leadership.

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• 8+ years of experience in digital marketing.
• Hands-on experience with major digital marketing platforms (Google, Facebook, LinkedIn).
• Proven experience leading complex projects or programs.
• Demonstrated ability to design and implement business strategies and performance improvements.
• Experience in process optimization, transformation, or automation initiatives.

Preferred Qualifications

• Strong experience in digital media planning and budget management.
• In-depth knowledge of Google Ads, Display & Video 360, and related digital marketing products.
• Proven track record of growing revenue and expanding client accounts.
• Strong understanding of industry challenges and opportunities, with the ability to define a growth vision.
• Data-driven mindset, comfortable with quantitative analysis and performance metrics.
• Excellent communication and influencing skills, particularly with senior and executive stakeholders.

What We Offer

• Hybrid work model, providing flexibility to balance on-site collaboration with remote work.
• Complex benefits package, including private medical insurance and annual performance-based bonuses.
• Clear opportunities for professional growth, learning, and career advancement within a global organization.
• A culture that promotes healthy work–life balance, well-being, and sustainable high performance.

The chance to work with impact. Here, you're empowered to bring your biggest thinking to help our company and clients improve everyday life.

Ownership over your career. Stay at the top of your game through our award-winning learning and development ecosystem. And when your ambitions change or we offer new opportunities, we help you pivot by providing reskilling, on-the-job learning and guidance to find new roles that might be a better fit.

The opportunity to thrive on a high caliber team with heart. We celebrate each other's experiences and perspectives and promote a sense of belonging through our affinity groups and diversity and inclusion initiatives.

A comprehensive total rewards package, including a competitive salary and a pension plan with matching contributions.

Flexible health and financial benefits to support you and your eligible dependents—from day one.

True work-life balance. Be at your best through paid time off, flexible work arrangements, volunteering opportunities, social events, and so much more.

Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World's Best Employers 2025) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com.

Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, provincial or local laws.

If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email CareersNA2@cognizant.com with your request and contact information.

Language requirements vary depending on roles, but we ask that all candidates have basic English proficiency for company-wide communications purposes. For roles based in Quebec, professional English proficiency is required, as you'll deliver services to and collaborate with stakeholders outside the province who may not speak French.