Marketing Manager
We are seeking a hospitality focused Marketing Manager to join our team! Our Marketing Manager is responsible for branding and marketing initiatives within a growing region and supporting multiple accounts within IL, IA and WI, with other potential opportunities throughout the West Division. This key leader will communicate, train and provide implementation support on marketing and merchandising elements for all consumer experience programs and services. They will support the marketing function for the Midwest Region, partnering with senior portfolio & culinary leadershipRVP to drive growth, innovation, customer & client experiences and stewarding the Eurest brand. Our Marketing Manager assists with developing & maintaining promotional materials, digital applications, and service innovations in the business.
This position does require regular regional car travel - a company car will be provided. This role covers Illinois & Wisconsin markets (with many accounts concentrated in the Chicago area).
Key Responsibilities:
- Creates solutions that will enhance the customer dining experience
- Serves as a centralized planning resource, overseeing marketing content and standards
- Creates and participates in client innovation updates, making strategic recommendations based on collected consumer insights
- Utilizes industry market research to validate project objectives and take advantage of opportunities associated with emerging trends.
- Collaborates with onsite marketing managers to ensure quality and alignment
- Supports dining operations with monthly marketing implementation, quality assurance standards, presentation needs, site visitations and account reviews.
- Develop innovation that continues to keep the region current and on trend with marketing and merchandising practices and keeping a competitive edge with local food retailers and corporations.
- Support regional opening requirements as it relates to FOH, marketing and communication, while following Eurest brand standards.
- Develop marketing strategies with a strong curiosity of ever-changing marketing landscapes and service models to stay ahead on industry trends.
- Work with operational services, IT, print and digital execution and other vendors as necessary.
- Regularly strategize with regional and district culinary leaders to ensure marketing & culinary are working hand-in-hand to drive revenue, open new business effectively, make operational impacts that strive toward retention, and create an elevated standard that is viable and reasonably executable.
- Work with corporate sales, marketing & creative services, wellness and culinary when needed for regional site tours and refreshes.
Requirements:
- Associates or Bachelor's Degree and 3-4 years of communications, marketing, operations and/or relevant experience in a similar role. Food & Beverage operations or marketing experience strongly preferred
- Travel to various locations within the Midwest Region, or nationally on an as needed basis.
- Exceptional oral and written communication skills
- Must have a keen sense of merchandising and station presentation.
- Must have strong writing skills to assist and create brand materials and voice.
- Excellent project management skills with a strong capacity to meet deadlines and client commitments.
- Must be highly proficient with Canva & PowerPoint
Apply to Eurest today!
Associates at Eurest are offered many fantastic benefits.
- Medical
- Dental
- Vision
- Life Insurance/AD
- Disability Insurance
- Retirement Plan
- Paid Time Off
- Holiday Time Off (varies by site/state)
- Associate Shopping Program
- Health and Wellness Programs
- Discount Marketplace
- Identity Theft Protection
- Pet Insurance
- Commuter Benefits
- Employee Assistance Program
- Flexible Spending Accounts (FSAs)
- Paid Parental Leave
- Personal Leave
Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Washington State, Maryland, or to be performed Remotely, click here for paid time off benefits information.