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Marketing Manager - Gourmet Dining - Lawrence Township, NJ

Create innovative marketing campaigns to increase campus dining revenue and engagement
Lawrence Township, New Jersey, United States
Mid-Level
3 weeks ago
Compass Group

Compass Group

A global leader in foodservice and support services, providing dining and facilities management across various sectors.

27 Similar Jobs at Compass Group

Marketing Manager

At Gourmet Dining & Chartwells Higher Education, people are at the core of our business. Together we build innovative food service concepts and serve fresh, local and nutritious meals at over 270 college campuses across the country. Twice named the Fastest Growing Brand by Nation's Restaurant News, at Gourmet Dining & Chartwells we take pride in creating opportunities for associates to grow their careers and achieve their development goals within the company.

Job Summary

As a Marketing Manager at Gourmet Dining, you will play a pivotal role in driving our campus dining program's success at Rider University. This opportunity allows you to creatively engage with the student community, demonstrating your knowledge of Generation Z and Centennial marketing strategies to improve guest happiness and revenue. Your efforts will help craft an engaging and inclusive dining experience that aligns with our dedication to fresh, local, and nutritious meals.

Key Responsibilities:

  • Develop and manage an annual marketing plan and budget for the entire campus, ensuring the achievement of sales goals across meal plans, retail, residential, and catering operations
  • Develop and implement innovative promotions and awareness campaigns to boost sales in resident dining, retail, catering, concessions, and summer camps/conferences
  • Maintain regular communications with clients and the campus community on a daily, weekly, and monthly basis
  • Conduct and analyze consumer research, market conditions, and competitor information to inform marketing strategies
  • Manage and complete the dining brand's digital strategy
  • Coordinate consumer feedback programs and analyze results to improve services
  • Establish and maintain merchandising standards
  • Present to various campus departments and student groups throughout the year
  • Collaborate with campus departments on ongoing and new campaigns
  • Supervise Student Success interns or sales ambassador teams
  • Coordinate and complete training and engagement programs for associates
  • Report on return on investment and key performance metrics
  • Develop vision plans and conduct quarterly client and collaborator presentations
  • Other duties as assigned, including supporting satellite campuses or regional marketing efforts, which may require occasional evening, late night, and/or weekend availability

Preferred Qualifications:

  • Bachelor's degree in Marketing, Culinary, Hospitality, or Hotel Management or equivalent experience
  • Minimum of three years in marketing, with experience in B2C program development, and ideally B2B marketing
  • Ability to collaborate with various internal functions, including operations, culinary, retail, merchandising, and client relations
  • Strong organizational, time management, and communication skills, both verbal and written
  • Ability to present to large groups
  • Proficiency in Microsoft Office Suite: PowerPoint, Word, and Excel
  • Experience with social media tactics to improve brand awareness
  • Graphic design skills using Adobe Creative Suite are a plus

Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.

Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation.

Applications are accepted on an ongoing basis.

Gourmet Dining maintains a drug-free workplace.

Associates at Gourmet Dining are offered many fantastic benefits.

  • Medical
  • Dental
  • Vision
  • Life Insurance/ AD
  • Disability Insurance
  • Retirement Plan
  • Paid Time Off
  • Paid Parental Leave
  • Holiday Time Off (varies by site/state)
  • Personal Leave
  • Associate Shopping Program
  • Health and Wellness Programs
  • Discount Marketplace
  • Identity Theft Protection
  • Pet Insurance
  • Commuter Benefits
  • Employee Assistance Program
  • Flexible Spending Accounts (FSAs)

Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Washington State, Maryland, or to be performed Remotely, click here for paid time off benefits information.

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Marketing Manager - Gourmet Dining - Lawrence Township, NJ
Lawrence Township, New Jersey, United States
Marketing
About Compass Group
A global leader in foodservice and support services, providing dining and facilities management across various sectors.