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Growth Marketing Automation Specialist (m/w/d)

Own and optimize end-to-end lead journey campaigns for healthcare software products
Koblenz, Rhineland-Palatinate, Germany
Mid-Level
9 hours agoBe an early applicant
CompuGroup Medical

CompuGroup Medical

Provides healthcare software and digital solutions that connect providers, pharmacies, and patients to improve clinical workflows and outcomes.

9 Similar Jobs at CompuGroup Medical

Leading Provider Of Healthcare Software

We are the leading provider of software in the healthcare sector. With our vision "No one should suffer or die because of a missing medical information at some point or somewhere," we aim to create a culture that makes a sustainable contribution to the future of our healthcare system. Our work serves the goal of improving healthcare by ensuring that the necessary information is available at all times and everywhere.

Your Contribution:

  • You develop and operate automated lead flows and customer journeys via email, SMS, and other channels.
  • You connect systems via no-code tools and APIs (e.g., Make, Zapier, Airtable, Clay) and ensure stable data flows.
  • You ensure high data quality in CRM and SAP Marketing Cloud (segmentation, lead scoring, triggers), including testing, QA, and documentation.
  • You build scalable processes, playbooks, as well as transparent reporting and monitoring structures.
  • You take end-to-end ownership for campaigns and ensure measurable impact on lead quality, performance, and efficiency.

What You Bring With You:

  • Experience in marketing automation and CRM (preferably B2B; SAP Marketing Cloud/SAP MC is a plus).
  • Very good no-code/automation skills (Make, Zapier, Airtable, Clay) as well as understanding of APIs, data models, and integrations.
  • Structured, precise, and error-free working method with a high quality standard.
  • Analytical thinking, reporting, and testing mindset; enjoyment of process optimization and scaling.
  • Hands-on mentality, ownership, and very good German and English language skills.

What You Can Expect From Us:

  • Health: Take advantage of the opportunity to get examined on-site through our Barmer health checks.
  • Events: Participate in internal events and activities, which take place regularly on-site but also remotely.
  • Ergonomics: Design your workplace to meet your ergonomic needs so that you can work comfortably and health-promotingly on-site.
  • Corporate Benefits: Take advantage of attractive discounts for employees and benefits from various partners and providers.
  • Retirement Planning: Take advantage of the opportunity for an occupational pension plan to secure your future.

We are looking for people who feel the power of AI in the eHealth environment, want to shape the change, and with curious passion recognize how technology can make healthcare smarter, easier, and better.

Diversity is part of CGM! We look forward to your application regardless of disability, gender, nationality, ethnic and social background, religion, age, as well as sexual orientation and identity.

Convinced? Apply now online with your comprehensive application documents (including salary expectations and earliest possible start date).

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Growth Marketing Automation Specialist (m/w/d)
Koblenz, Rhineland-Palatinate, Germany
Marketing
About CompuGroup Medical
Provides healthcare software and digital solutions that connect providers, pharmacies, and patients to improve clinical workflows and outcomes.