Assistant Marketing Manager

Assistant Marketing Manager

Be part of building a premium styling and grooming tools brand that's shaping culture, not following it. As an Assistant Marketing Manager on the BaBylissPRO team, you'll work on a premium brand trusted by top professionals and loved by consumers who care about performance, design, and style. This role gives you hands-on experience shaping how our products launch, look, and live across social, digital, retail, and professional channels.

The Assistant Marketing Manager is a hands-on product marketing role focused on the day-to-day execution and operational support of BaBylissPRO's styling tools and grooming portfolios. This role plays a critical part in ensuring products are accurately represented, properly supported, and flawlessly executed across internal systems, creative development, sales materials, and retail/digital touchpoints.

This is an ideal role for a detail-oriented marketer who thrives on organization, process, and execution, and wants to build deep product and marketing expertise within a premium professional brand.

Responsibilities

Product Marketing & Portfolio Execution

• Support day-to-day marketing execution for the BaBylissPRO portfolio, ensuring product details accurate and consistent across channels
• Own and maintain product-level marketing materials (including but not limited to product presentations, product one-pagers, spec documents, and internal reference tools), ensuring accuracy and cohesiveness
• Manage and update pricing tools, price lists, and SKU information in partnership with brand, sales, operations, and other cross-functional teams
• Assist with item setup needs including product descriptions, naming, feature/benefit articulation, and system inputs

Marketing Execution

• Assist in the development of consumer and professional marketing assets across digital, social, packaging, retail, and sales collateral
• Partner cross-functionally to support go-to-market execution for new product launches and core programs
• Manage timelines and day-to-day coordination with internal teams and external agencies to ensure projects are delivered on time and on brand
• Support best practices and process improvements across brand touchpoints to drive consistency and efficiency

Insights & Analytics

• Assist with the analysis of performance data across campaigns, launches, and channels to assess effectiveness and identify opportunities for optimization
• Support post-launch and post-program evaluations, translating learnings into recommendations for future activity
• Monitor market trends, competitive activity, and consumer behavior to inform brand decisions

Sales Enablement & Collaboration

• Help coordinate and communicate product value propositions to sales teams through compelling selling tools and materials, ensuring accuracy and updating as needed
• Partner with sales and customer marketing teams to ensure brand strategies are effectively translated at retail and online

Budget & Operations

• Support Brand Managers in the management of the brand marketing budget, including tracking, reporting, and reconciliation
• Ensure spending aligns with financial guidelines and planned priorities

Team & Culture

• Contribute to a collaborative, high-performing team environment through strong partnership, accountability, and continuous learning

Qualifications

• Bachelor's degree in marketing, Business, or a related field
• Experience: 3+ years in marketing, preferably in Consumer-Packaged Goods; Beauty / DTC and B2B experience a plus.
• Proficiency with Microsoft Office, experience with PIM systems a plus
• Strong analytical skills with the ability to interpret data and translate insights into clear actions
• Experience supporting brand plans, product launches, or integrated marketing programs
• Comfortable working cross-functionally with sales, product, insights, finance, and creative teams
• Strong written and verbal communication skills, with experience presenting to internal stakeholders
• Detail-oriented and highly organized, with the ability to manage multiple projects and timelines
• Familiarity with brand positioning, messaging development, and marketing execution
• Exposure to digital marketing channels and performance metrics; experience with tools such as Circana, Stackline, Google Analytics, or social analytics platforms a plus
• Curious, proactive, and eager to learn with a strong sense of ownership
• Passion for brand building, consumer insights, and the evolving beauty and personal care landscape
• Knowledge of digital and social media landscape and channels
• Ability to innovate, develop and execute against all product initiatives working collaboratively as well as independently

Environmental Factors

• Working conditions are normal for an office environment
• Assist with the preparation, packing, and distribution of product samples for meetings, photoshoots, and events including lifting and handling boxes as needed
• Must be able to sit for extended periods of time
• Must be able to use a computer keyboard and view a monitor for extended periods of time.
• Occasional weekend travel; approx. 3-5 times per year
• This role requires on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays

What We Offer

• Comprehensive Medical/Dental/Vision plans
• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HRA/Dependent Care FSA
• Paid Parental Leave
• 401k and company match
• EAP & Employee Wellness Programs
• Volunteer Days Paid Time Off
• Free breakfast and lunch at Stamford location

At Conair, we inspire our customers with innovative high-quality products and brands that enhance their lives.