AI Native, Product Marketing Manager - Remote Eligible
ConsumerAffairs
AI Native Product Marketing Manager
We are looking for a forward-thinking AI Native Product Marketing Manager who thrives at the intersection of technology, marketing, and storytelling. In this role, you'll own how our AI-driven products are positioned in the market, craft compelling narratives that showcase their value, and help customers understand how AI can transform their experience.
You'll partner with Product and Commercial teams to bring products to life, drive adoption, and influence the go-to-market strategy. As an AI-native marketer, you're comfortable using AI tools daily to accelerate your workflow, test messaging, analyze markets, and generate insights to maintain a healthy feedback loop from partner signals to our Product team.
What You'll Do:
Own Product Adoption
Inform the roadmap, build the GTM strategy and enable the commercials teams to drive product/feature adoption. This is where you will win or lose.
Product Positioning & Messaging
Develop differentiated positioning and customer-centric messaging that communicates the value of our legacy and AI-powered products.
Go-to-Market Strategy Own and execute product launches, including ICP/persona development, material ideation/creation, sales enablement, and customer engagement programs.
Content Creation Use AI-native tools to create and optimize content—ranging from website copy to thought leadership pieces, video scripts, and demo narratives.
Buyer Journey Mapping Developed a detailed buyers journey to inform storytelling, content creation, and where prospects sit in our funnel
Sales Enablement Equip sales teams to create effective tools, training materials, and collateral that empower them to communicate our product's value to prospects and customers
Customer Insights Leverage data and customer feedback to align roadmaps, inform campaigns, and positioning continuously.