Senior Analyst, Customer Marketing

Senior Analyst, Customer Marketing

Our client, a retail chain of home improvement and agriculture stores, is seeking a Senior Analyst, Customer Marketing for a 3+ month contract position in Brentwood, TN. This role is hybrid, with 4 days a week in office.

Day To Day

The Customer Marketing Sr. Analyst is responsible for supporting all functional areas related to customer analytics. This role will use customer data to help identify opportunities, improve broader understanding, enhance functional support of customer personalization, assist with marketing strategy/modeling/implementation, and answer business questions related to our customers. In addition, this role is expected to be a team lead and subject matter expert in the Customer Database for all business partners.

• Become a functional expert in customer data, which includes but is not limited to defining data elements, providing input on data structure, creating & maintaining business reporting, and aiding in training documentation as needed.
• Lead high priority projects to ensure efficient, accurate, and on-time delivery
• Support and align priorities to meet customer and business needs through consistent communication with key partners
• Provide recommendations to help guide Customer Analytics strategy
• Lead internal team member training with potential to lead a direct report
• Work cross functionally with various stakeholders across the company to identify customer data needs and provide insights, analytics, dashboarding, or reporting support
• Drive implementation of Customer modeling and support deployment of personalization
• Develop and interpret customer dashboards and findings to business leadership
• Troubleshoot dashboards and reporting through knowledge of the databases and toolset
• Training end users on new reports and dashboards and modeling/implementation

Must Haves:

• Experience: 3-4 years' experience in Retail Analytics or related business.
• Education: Bachelor's Degree in Business, Statistics, Finance, or equivalent experience. Any suitable combination of education and experience will be considered.

Preferences

• Experience working with Customer Data preferred

Other Knowledge, Skills, Or Abilities:

• Expert level SQL skills. Expertise in other programming language(s) preferred
• Experience with Alteryx/Tableau
• Demonstrated experience leading people through training or project management
• Expertise with large data sets and relational databases
• Ability to tell the customer data story clearly and concisely for various audiences, including leadership
• Experience with Retail POS or Loyalty Program Data
• High-level written and verbal communication skills
• Proficiency in Microsoft Office products
• Speak, read, and write effectively in the English language

Pay Rate $59.31- $61.43/hour