Growth Marketing Manager I

Growth Marketing Manager I

Credit Karma is looking for a data-driven, results-oriented Growth Marketing Manager to join our Charlotte office. In this role, you'll use your creativity and analytical skills to develop strategies, campaigns, and initiatives to drive revenue growth and increase retention.

What You'll Do:

• Build, test, deploy, and analyze marketing campaigns across owned channels, including email, push and in-app
• Analyze and interpret performance data to uncover insights and iterate on campaigns to improve KPIs such as open rates, click-through rates, conversion rates, and LTV
• Design and implement A/B tests to optimize each and every component of messages prior to launch
• Report on performance, test outcomes, and key learnings to stakeholders on a regular basis
• Work closely with Product, Engineering, Copy, Design and Brand to transform your ideas into compelling and personalized messages and/or product experiences

Basic Qualifications:

• 3–5 years of experience in growth marketing, CRM, or lifecycle marketing
• Proven experience with A/B and multivariate testing, including test design, execution, and analysis
• Strong analytical skills with the ability to synthesize data into clear insights and next steps
• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously in a fast-paced environment
• Excellent communication and collaboration skills; proactive and confident in driving initiatives forward independently and with cross-functional teams

Preferred Qualifications:

• Proficiency with SQL
• Experience using tools like Looker, Tableau or Power BI to analyze and visualize data

Benefits at Credit Karma Includes:

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness Perks
• Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
• Education Perks
• Paid Gift Week in December

Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.

Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We've worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

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