Digital Marketing Automation Manager

Digital Marketing Automation Manager

We are hiring for a Digital Marketing Automation Manager in Indianapolis to support all Crew locations in Indiana, Illinois & Minnesota. The Digital Marketing Automation Manager oversees our email marketing, website, mobile app, and CRM platforms. This role creates and implements automated marketing journeys and digital advertising campaigns to drive new business and subscription member growth and retention. This position is an on-site role and will work out of our Support Center in Fishers, IN.

Crew's commitments to you:

• Competitive compensation
• Daily pay options available at no cost to you
• Paid Time Off + 6 paid holidays each year
• Free carwashes, naturally
• Industry-leading training
• Incredible growth potential
• Tuition reimbursement
• Group health, dental, and vision
• 401K with company match

Crew's expectations:

• Design and implement automated marketing and event journeys across email, SMS, and mobile app platforms to deliver targeted communication to our audience.
• Manage and optimize marketing automation platforms and vendor relationships, ensuring seamless integration with other marketing technologies.
• Working with our digital agency, manage and optimize digital advertising campaigns, including Google, Meta, YouTube, and other paid media channels, to maximize ROI and achieve campaign objectives.
• Monitor and analyze the performance of marketing automation and digital campaigns, generating regular reports on key metrics and providing insights and recommendations for campaign effectiveness and ROI.
• Continuously analyze, scrutinize, and test customer campaigns to drive results including messaging, segmentation and creative testing
• Monitor industry trends, competitor activities, and customer feedback to identify opportunities and adjust digital marketing strategies accordingly.
• Manage and optimize performance of email, website, mobile app, paid digital, and local advertising.

Crew's Requirements:

• Bachelor's degree
• Minimum of 5 years managing digital advertising and marketing automation platforms
• Minimum of 5 years managing marketing campaign design and implementation across digital channels (e.g. email, SMS, app push, YouTube, paid social, Google Local, and display)

We're really in the people business, we just happen to wash cars!