Freelance Marketing Science Analyst

Freelance Marketing Science Analyst

As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 2 to 3 years of experience, owning marketing science deliverables across a broad range of initiatives, and focusing on reporting, data visualization, and data integration. You understand the nature and purpose of the main digital marketing channels, enjoy collaborating with others, and are able to communicate clearly and effectively.

Please note that this is a 2-month Project Employee opening.

You will:

• Analyze data across a digital landscape to discover trends, solve problems, and identify opportunities.
• Turn data into actionable insights through storytelling and data visualization.
• Design, build and automate analyses, reports, dashboards, and other deliverables.
• Design dashboards and data visualizations to answer questions and improve reporting efficiency.
• Gather marketing data across paid and owned channels to analyze website and media performance, understand audience behaviors, and summarize findings.
• Assist in the ideation, development, and execution of measurement frameworks.
• Determine and implement methods to improve analytics processes.
• Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to both internal and client requests.

You have:

• B.S. degree in a quantitative or technical field. Including but not limited to: statistics, mathematics, business, finance, social sciences, computer science, or information management.
• Top-notch communication and collaboration skills.
• Experience with website analytics, preferably Adobe Analytics.
• Maintain and optimize dashboards utilizing Tableau and Tableau Prep.
• Experience integrating data from websites and media channels.
• Understanding of statistical analysis techniques and quantitative methods.
• Familiarity with the function of data architecture, APIs, and API data calls.
• A drive to keep learning and offer your team support to grow and learn.
• Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
• Familiarity with marketing attribution models and techniques (e.g.: MMM, MTA, etc.)

What We Offer

• Access to online services for families and new parents
• Early Dismissal Friday's (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.

Critical Mass is an equal opportunity employer.