Marketing Science Associate Analyst

Marketing Science Associate Analyst

As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring 1 to 3 years of experience, leading marketing science deliverables across a broad range of initiatives and focusing on at least two of the following areas: tracking and measurement, implementation, reporting, data strategy, data engineering, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience using data analytics to recommend solutions to improve digital marketing performance, enjoy collaborating with others, and are capable of directly communicating business insights to clients through logical, easy to understand stories.

You will:

• Build deep knowledge of client business, make relevant recommendations, identify actionable insights.
• Analyze complex data to find patterns, solve problems, and identify opportunities.
• Turn data into actionable insights through storytelling and data visualization.
• Design, build and automate analyses, reports, dashboards, and other deliverables.
• Gather marketing data across paid and owned channels to analyze campaign performances, understand user behaviors, and report findings.
• Assist in the ideation, development, and execution of measurement frameworks.
• Determine and implement methods to improve analytics processes.
• Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to both internal and client requests.
• Occasionally support senior colleagues with analytics material for new business pitches and request for proposals.

You have:

• Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, or a related field.
• Experience with website measurement; either Google Analytics or Adobe Analytics, including tag management platforms (GTM, Adobe Launch, Tealium, etc.,) and one or more testing platforms (Optimizely, Adobe Target, Monetate, etc.). Adobe analytics experience is a plus.
• Experience with one or more visualization platforms (Tableau, Domo, PowerBI, Datorama, etc.). Tableau experience a plus.
• Experience with Python, R, SQL, or other business relevant statistical programming language is a plus.
• Experience working with statistical analysis techniques and quantitative methods.
• Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people.
• Strong verbal and written communication skills, attention to detail, and high standard of output.
• A drive to keep learning and offer your team support to grow and learn.
• Problem solving skills: the ability to thrive in the face of ambiguity and move projects forward by actively removing barriers and defining next steps.
• Media/Marketing: An understanding of the media landscape, ability to determine which channels are most appropriate based on business objectives, and experience using the data to make recommendations. An understanding of how Search Engine Optimization (SEO) works alongside other channels, and experience analyzing it.

What We Offer:

• Global maternity and parental leave
• Work-life balance
• Competitive benefits packages
• Vacation, compassionate leave, illness days, and flex days
• Access to online services for families and new parents
• Diversity and Inclusion Board with 13 affinity groups
• Internal learning and development programs
• Asociación Solidarista - You can join voluntarily

Critical Mass is an equal opportunity employer. Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html If U.K. based: https://www.gov.uk/consumer-protection-rights If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx