Marketing Science Senior Analyst – Media Marketing Science (B2B Focus)

Marketing Science Senior Analyst – Media Marketing Science (B2B Focus)

As a Marketing Science Senior Analyst, with 3-5 years of experience you will co-lead the design and execution of measurement strategies, advanced analytics, and content intelligence programs that drive media performance in B2B environments. You will partner with stakeholders to translate business objectives into KPIs, build scalable frameworks, and deliver actionable insights that optimize campaigns across creation and progression. Your expertise in data science, reporting, and testing ensures that marketing investments are measurable, transparent, and continuously optimized.

Responsibilities

• Measurement Strategy
• Content Intelligence & Insights
• Advanced Analytics
• Learning Program
• Data & Dashboards
• Tagging, Trafficking & Taxonomy
• Collaboration & Leadership

Qualifications

B.S. degree in a quantitative or technical field (Economics, Mathematics, Computer Science, Business, etc.); M.S. preferred.

3–5 years of experience leading analytics deliverables in media marketing science, ideally within B2B contexts.

Expertise in analytics platforms (Adobe Analytics, Adobe Experience Platform, Google Analytics, enterprise analytics tools, tag management systems).

Strong proficiency in Python, R, SQL, or other statistical programming languages.

Experience with ETL/data integration, automated reporting pipelines, and anomaly detection.

Skilled in data visualization platforms (Tableau, PowerBI).

Familiarity with machine learning techniques applied to media performance and personalization.

Experience analyzing B2B digital channels (paid search, display, CRM-driven campaigns, ABM (Account Based Marketing) platforms).

Understanding of SEM, CRM, and account-based marketing integration within broader media strategies.

Knowledge of market research techniques and their application to media optimization.

Why This Role Matters

This role ensures that media marketing science is directly tied to business outcomes. By building robust measurement frameworks, delivering content intelligence, and driving advanced analytics, you will empower enterprise clients to optimize campaigns, enhance customer experiences, and achieve measurable growth in B2B markets.

What We Offer:

Global maternity and parental leave

Work-life balance

Competitive benefits packages

Vacation, compassionate leave, wellness days, and flex days

Access to online services for families and new parents

Diversity and Inclusion Board with 13 affinity groups

Internal learning and development programs

Asociación Solidarista - You can join voluntarily