Director, Product Marketing & Adoption

Director, Product Marketing & Adoption

The Director, Product Marketing & Adoption is accountable for ensuring IHG's technology and digital products are launched seamlessly and adopted effectively across the enterprise and hotel ecosystem. This leader drives enterprise-wide launch orchestration, operational readiness, and change adoption by establishing governance frameworks, aligning cross-functional stakeholders, and delivering consistent, scalable launch and rollout excellence.

The role serves as the connective tissue across Product, Technology, Commercial, and Operations—ensuring clarity, accountability, and measurable outcomes from ideation through launch and sustained adoption.

Enterprise Launch Orchestration & Governance

• Drive enterprise-wide launch orchestration, readiness, and adoption strategies across Product, Technology, and Operations.
• Establish, maintain, and enforce enterprise launch frameworks, standards, governance models, and readiness checkpoints.
• Lead final readiness assessments to ensure launches meet defined quality, risk, and adoption standards.

Cross-Functional Leadership & Alignment

• Orchestrate cross-functional sequencing and alignment across complex, multi-workstream initiatives.
• Lead and direct readiness pods and pilot teams across communications, training, deployment, and program management.
• Champion visibility, transparency, and alignment across a broad set of global and regional stakeholders.

Change, Adoption & Insights

• Define, track, and report on change, readiness, and adoption KPIs throughout the launch lifecycle.
• Design and implement enterprise listening posts and feedback loops to surface insights from pilots, field teams, and stakeholders.
• Translate insights into clear actions that inform product evolution, change strategy, and operational readiness.

Risk, Dependency & Performance Management

• Identify, manage, and actively mitigate launch risks, cross-team dependencies, and readiness gaps.
• Foster accountability and ownership across workstreams while maintaining delivery momentum.
• Ensure cost, budget, and resource plans align with approved project and team targets.

Role Authority, Success Measures & Collaboration

The Director holds end-to-end accountability for enterprise product launch governance, including the definition and enforcement of standards, playbooks, readiness models, and cross-functional checkpoints. This role controls launch intake, prioritization, and sequencing across P&T and CPX initiatives and ensures enterprise-level visibility through readiness dashboards and reporting. It directly influences product roadmap timing, pilot scope, and readiness milestones, as well as communications, training, deployment strategies, and operational sequencing decisions in close partnership with Product, Operations, and Global Commercial & Marketing. The role has final approval authority at readiness checkpoints, including Go/No-Go decisions, governance compliance, and the ability to escalate, delay, or halt launches that do not meet defined risk, quality, or adoption thresholds.

Success is measured through delivery of IHG and P&T strategic priorities and enterprise performance outcomes, alongside disciplined management of budgets, costs, and adoption KPIs. The role is accountable for driving measurable adoption and engagement of hotel solutions, including time to readiness, training effectiveness, stakeholder satisfaction, pilot performance, and post-launch stabilization. Achieving these outcomes requires deep collaboration across Product and P&T leadership teams, Technology Infrastructure and Operations, Enterprise Architecture, Information Security, Global Commercial & Marketing, and Strategy, Planning, and Performance, as well as close partnership with Global and Regional Operations, field and property teams, Legal, Finance, and Human Resources to ensure launches are operationally viable, scalable, and regionally aligned.

What We Need From You

• Bachelor's or Master's degree in Business, Marketing, Technology, or a related field (or equivalent experience).
• 10+ years of experience across multiple disciplines, technologies, or processes, including significant leadership of teams and/or large-scale, complex programs.
• Demonstrated success in program management, organizing and executing enterprise-level initiatives.
• Strong product mindset, including experience with iterative delivery models, customer-centric design thinking, and outcome-focused delivery.
• Experience operating within highly complex, matrixed environments and translating complexity into clear, scalable frameworks.
• Product marketing and change management experience across large, diverse user populations.
• Knowledge of hospitality and/or experience supporting transformation in franchise or distributed operating models (or demonstrated ability to learn quickly).
• Exceptional written and verbal communication skills with the ability to influence senior leaders and provide transparency at scale.

Travel - 10% limited as needed

Location – Atlanta, GA: Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $138,942 to $160,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.