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Marketing Manager Intercontinental Washington DC - The Wharf

Lead the development and execution of local marketing campaigns to boost brand awareness and bookings
Washington DC
Mid-Level
$55,000 – 65,000 USD / year
3 weeks ago
IHG

IHG

Operates a global portfolio of hotel brands, providing lodging, loyalty programs, and hospitality services for business and leisure travelers.

Marketing Manager Position

Under the guidance and direction of the Director of Sales & Marketing, and within the limits of established InterContinental Hotels Group policies and procedures, the Marketing and Social Media Specialist provides support and assistance to the Sales & Marketing Team.

Duties and Responsibilities:

  • Participate in the execution, tracking and managing of the checkbook associated with departmental budget and financial plans
  • Interact with outside contacts, guests, vendors and others as needed
  • Execute marketing efforts to upsell guests on hotel services, offerings and amenities
  • Work closely with key business leaders, officials and representatives of local community groups within the city, in conjunction with the DOSM to ensure constant high profile exposure for the hotel
  • Work with advertising agencies, consulting firms, public relations and vendors to maximize advertising investments and ensure ads represent brand identity
  • Approve monthly social media content and facilitate user generated content to enhance hotel awareness and engage the target audience
  • Raise the awareness and reputation of the hotel and the brand locally-occasionally acting as hotel representative for media related inquiries
  • Identify improvements to marketing activities and overall hotel sales performance and work with other departments to ensure brand and marketing standards are upheld
  • Assist DOSM to enact applicable portions of the Marketing Plan
  • Work with DOSM to execute special marketing projects/collateral, filming endeavors on property and PR events
  • Respond to reviews and create template for using the brand/hotel voice

Qualifications and Requirements:

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the incumbent will possess the abilities or aptitudes to perform each duty proficiently.

Qualifications:

  1. University or College Degree/Diploma preferably in Hospitality, Marketing or Business.
  2. Must possess exceptional people skills.
  3. Ability to satisfactorily communicate in English with guests, management, and co-workers.
  4. Ability to provide legible written communication to a high standard.
  5. Computer Training (Word, Excel, and PowerPoint).

What you can expect from us:

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including impressive room discounts and some of the best training in the business.

The salary range for this role is $55,000.00 to $65,000.00. This is the lowest to highest pay scale we in good faith believe we would pay for this role at the time of this posting. This rate is only applicable for jobs to be performed in Washington, DC. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and many other benefits to eligible employees.

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Marketing Manager Intercontinental Washington DC - The Wharf
Washington DC
$55,000 – 65,000 USD / year
Marketing
About IHG
Operates a global portfolio of hotel brands, providing lodging, loyalty programs, and hospitality services for business and leisure travelers.