General Manager - Marketing

General Manager - Marketing

Crown Resorts is a great place to visit and an even better place to work — a place where you can play your part in creating joyful experiences for our guests and our people. We value passion, creativity, and an appetite for change — for the better. Here, you'll be part of the team, empowered to explore more, experience more, and supported by your leader to grow and develop.

We're seeking a visionary General Manager Marketing to lead our property marketing strategy with a strong focus on gaming experiences. This is a unique opportunity to shape the future of one of Australia's most iconic entertainment brands.

About the Role

As General Manager Marketing, you will be responsible for embedding and executing Crown's marketing strategy across gaming, hospitality, and direct communications. You'll lead the development of tactical marketing plans that drive engagement, loyalty, and revenue. You'll work closely with senior stakeholders across the business to ensure alignment with Crown's Group Brand strategy, while driving innovation and performance at the property level.

Key Responsibilities

• Embed and execute the Group Brand, Gaming, and Hospitality marketing strategies across all relevant property touchpoints, ensuring alignment with Crown's brand purpose and guidelines.
• Develop and deliver periodic marketing plans that include promotions, direct-to-member offers, events, and campaigns, with a strong focus on driving gaming and hospitality revenue.
• Collaborate with analytics and loyalty teams to leverage performance data and post-campaign insights, optimizing marketing mechanics and enhancing campaign effectiveness.
• Coach and develop a high-performing team, fostering a culture of innovation, accountability, and continuous improvement aligned with organizational objectives.
• Build strong, collaborative relationships with internal stakeholders across business units and the broader Brand and Marketing teams to ensure cohesive execution.
• Manage marketing budgets effectively, ensuring resources are prioritized to meet revenue and contribution growth targets.

What You'll Bring

• Minimum 10 years' experience in commercial and marketing leadership roles.
• Proven success in developing and executing marketing strategies within integrated resorts or gaming environments.
• Strong stakeholder management and financial accountability.
• A strategic mindset with the ability to thrive in a fast-paced, dynamic environment. A passion for creating exceptional customer experiences through innovative marketing.

What You Can Expect From Us

On top of exciting career possibilities, we offer better exposure to experiences and learning. To see our range of benefits and opportunities visit Crown Resorts Careers.

Our Crown Community celebrates uniqueness and embraces diversity. We welcome the creativity, insights, and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.