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Marketing Manager - Media

Develop and implement a comprehensive media strategy to enhance Crown Resorts' brand presence
Melbourne, Victoria, Australia
Mid-Level
1 week ago
Crown Resorts

Crown Resorts

An Australian entertainment group known for its casinos, hotels, and resorts in Melbourne, Perth, and Sydney.

5 Similar Jobs at Crown Resorts

Marketing Manager - Media

Crown Resorts is a great place to visit and an even better place to work — a place where you can play your part in creating joyful experiences for our guests and our people. We value passion, creativity, and an appetite for change — for the better. Here, you'll be part of the team, empowered to explore more, experience more, and supported by your leader to grow and develop.

The Role

We have an exciting opportunity for a Marketing Manager – Media to join our Brand & Marketing team. In this role, you'll lead the development and execution of a world-class media and advertising strategy that drives Crown's brand and business growth across Melbourne, Sydney, and Perth.

You'll be the key contact for our media agency, managing quarterly campaign briefs, overseeing media planning and buying, and ensuring seamless execution across paid, earned, owned, and borrowed channels. This is a strategic and hands-on role that requires strong stakeholder engagement, budget management, and a passion for delivering impactful media outcomes.

You will be responsible for:

  • Leading the development of Crown's master media strategy in partnership with agency and internal stakeholders.
  • Managing media planning and buying across Group and Property marketing initiatives.
  • Driving campaign performance through regular reporting and optimisation.
  • Ensuring compliance with advertising standards, legal approvals, and internal SOPs.
  • Collaborating with the Brand team to execute media schedules and manage creative delivery.
  • Overseeing media budgets and supplier payments to ensure efficient resource allocation.
  • Building strong relationships across internal teams and external partners to align on campaign goals and execution.

About You

You're a strategic media professional with a deep understanding of advertising channels and campaign performance. You thrive in fast-paced environments, bring strong leadership and stakeholder management skills, and are passionate about delivering results.

You will also bring:

  • Proven experience in media strategy, planning, and execution across multiple channels (TV, radio, OOH, digital).
  • Strong agency and stakeholder management experience.
  • Exceptional attention to detail and ability to manage competing priorities.
  • Financial acumen and experience managing media budgets.
  • A collaborative mindset and ability to influence across a matrixed organisation.
  • Tertiary qualifications in Marketing, Advertising, or a related field.
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Marketing Manager - Media
Melbourne, Victoria, Australia
Marketing
About Crown Resorts
An Australian entertainment group known for its casinos, hotels, and resorts in Melbourne, Perth, and Sydney.