Director, External Marketing - Morristown, Nj/hybrid

Job Description

Under the direction of the Vice President of Marketing, this role helps create and deliver impactful and creative marketing solutions to promote the C&F's broad range of specialty insurance products.

What you will do:

1. Collaborate with others on the External Marketing team and the broader C&F Marketing Communications team to ensure leverage of our Connected Marketing approach
2. Proactively develop and execute comprehensive, data-driven external marketing and communication strategies focused on driving growth, awareness and engagement for multiple channels including digital, social media and event-based marketing
3. Work closely with the Division Marketing Partners to develop and execute elements of strategic and integrated marketing campaigns and materials, with content channels including brochures, webpages, emails, social posts, advertising, thought leadership, tradeshows/events, infographics and videos
4. As needed, direct freelance designers, writers or external marketing agencies on specific project to ensure deliverables meet objectives and stay on budget
5. Participate in regular outreach sessions with P&C and A&H business leadership to understand key strategies and proactively contribute to C&F marketing outreach, market awareness and visibility
6. Copy edit/proof, improve, and maintain product- and value proposition-specific messaging and content to help achieve our business goals and to maintain consistent voice and representation across channels
7. Ensure brand compliance
8. Bring new ideas, new channels and tools to the table for consideration, especially in support of enhancing and expanding our digital marketing efforts
9. Use market, client, and industry insights to inform content development and refine execution
10. Track and measure effectiveness of marketing efforts in driving sales and recommend adjustments to strategies to maximize ROI
11. Facilitate business, legal and brand approval for content
12. Support speaking/presentation/storytelling opportunities across a team of Subject Matter Experts
13. Other duties as assigned

What YOU will bring to C&F:

• Outstanding writing and editing skills, with the ability to adapt writing to a variety of channels including digital, social, web, email and print
• Excellent organizational skills
• Strong ability to problem-solve, with the ability to work effectively and efficiently with a team as well as independently in a deadline-driven environment
• Excellent communication and interpersonal skills

Requirements:

• Bachelor's degree in English, PR, Journalism, Marketing, Business or related field (or equivalent experience)
• 10+ years' experience in marketing & communications
• Insurance industry knowledge (P&C and/or A&H) required
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Campaign creation and management experience with social media platforms/content development and measurement
• Experience with improving SEO results

What C&F will bring to you

• Competitive compensation package
• Generous 401K employer match
• Employee Stock Purchase plan with employer matching
• Generous Paid Time Off
• Excellent benefits that go beyond health, dental & vision. Our programs are focused on your whole family's wellness, including your physical, mental and financial wellbeing
• A core C&F tenet is owning your career development, so we provide a wealth of ways for you to keep learning, including tuition reimbursement, industry-related certifications and professional training to keep you progressing on your chosen path
• A dynamic, ambitious, fun and exciting work environment
• We believe you do well by doing good and want to encourage a spirit of social and community responsibility, matching donation program, volunteer opportunities, and an employee-driven corporate giving program that lets you participate and support your community

At C&F you will BELONG

If you require special accommodations, please let us know. We are committed to equal employment opportunity and welcome everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require special accommodations, please let us know. Belonging at C&F, is a mindset. It's about fostering a culture of inclusion and connection, where everyone feels valued, heard, and empowered to thrive and where our social impact efforts help strengthen the communities where we live and work.

For California Residents Only: Information collected and processed as part of your career profile and any job applications you choose to submit are subject to our privacy notices and policies, visit https://www.cfins.com/onlineprivacypolicy/ca/noticeatcollection/ for more information.

Crum & Forster is committed to ensuring a workplace free from discriminatory pay disparities and complying with applicable pay equity laws. Salary ranges are available for all positions at this location, taking into account roles with a comparable level of responsibility and impact in the relevant labor market and these salary ranges are regularly reviewed and adjusted in accordance with prevailing market conditions. The annualized base pay for the advertised position, located in the specified area, ranges from a minimum of $111,100.00 to a maximum of $162,900.00. The actual compensation is determined by various factors, including but not limited to the market pay for the jobs at each level, the responsibilities and skills required for each job, and the employee's contribution (performance) in that role. To be considered within market range, a salary is at or above the minimum of the range. You may also have the opportunity to participate in discretionary equity (stock) based compensation and/or performance-based variable pay programs.