(contract) Lifecycle Marketing Coordinator

(Contract) Lifecycle Marketing Coordinator

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the Role

As a (Contract) Lifecycle Marketing Coordinator, you will be focused on supporting and elevating CRM/Lifecycle marketing campaigns that market all lines of business for us: Manga, Theatrical, and Games. This is a 3 month contract.

You will develop and collaborate on global lifecycle marketing campaigns to improve user engagement, upsells, retention, and re-engagement.

You will identify Lifecycle areas of opportunity and implement programs to increase conversions and retention optimization.

You will work directly with other departments and external agencies to deliver global Marketing campaigns

You will manage end-to-end processes for integrated campaigns across email, push notifications, in-app messages, and in-product - including identifying campaign opportunities, developing strategy and messaging, overseeing asset creation.

In the role of (Contract) Lifecycle Marketing Coordinator, you will report to the Senior Manager, Lifecycle Marketing Manager.

We are considering applicants for the location of Los Angeles.

About You

We get excited about candidates, like you, because...

• 2+ years of CRM/Lifecycle Marketing experience
• Experience in retention marketing, or in a digital marketing/analytics function that uses email, push notifications, and in-app messages, or other owned channels.
• Experience working with multiple Marketing departments to manage multiple marketing campaigns across different countries and time zones.
• Experience working with complex localized marketing projects, coordinating logistics with many different international partners
• Experience using marketing automation tools or email marketing platforms like Braze EMS to manage the build of personalized automated customer journeys
• Experience with project management tools like Airtable to manage marketing schedules across several channels.
• Bachelor's Degree in Marketing, Business, or similar.

About the Team

The Lifecycle Marketing (CRM) team meets important goals across growth, engagement, and retention touching several departments: SVOD, Manga, Theatrical, Games, and ECommerce. We have grown the successful Crunchyroll service to over 17 million paying subscribers globally. We connect with users by tapping into multiple omni-channels messages.

Pay Transparency - Los Angeles, CA

$33.65 - $41.83 USD

Our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Kaizen. We have a growth mindset committed to constant forward progress.
• Service. We serve our community with humility, enabling joy and belonging for others.

Our Commitment to Diversity and Inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.