Marketing Director

Marketing Director

Culture's mission is to simplify bioprocess development and make it as fast and easy to scale bioprocesses, as it is to scale software. With this mission, Culture's first offering enables biopharma, biotechnology, and synthetic biology companies to execute their bioprocessing R&D in the cloud. Our clients design, manage, and analyze bioprocess experiments in Culture's Console web application. Culture's offering enables customers to focus on designing and improving their processes versus spending time and effort building out their own high-throughput process development laboratories. Customers remotely observe their processes and analyze data while their experiments are executed in Culture's cloud bioreactor facility in South San Francisco. The facility is enabled by Culture's proprietary 250mL and 5L single-use bioreactor technology and software systems.

At Culture, we combine our passions for biomanufacturing, engineering, and operations to build new solutions that make bioprocess development faster. We value curiosity, communication, collaboration, a customer focused mindset and a drive for results.

The Opportunity:

Culture Biosciences is looking for a Marketing Director to fuel our inbound lead generation engine and to take our brand to the next level. This opportunity is ideal for an experienced and creative B2B brand builder and/or product marketer who thrives on a combination of building strategic direction and hands-on tactical execution. This role is responsible for creation and execution of all annual strategic marketing plans including all brand development and sales support workstreams to grow Culture Biosciences product and services offerings and to support new product launches. The Marketing Director is a key role within the Commercial Team, reporting to the Senior Vice President of Commercial.

What You'll Do:

Strategy Component:

• Plan and deliver a comprehensive commercial strategy incorporating insights from market data, trends, competitor activity, qualitative and quantitative marketing research, and industry reports.
• Review and update brand positioning and customer segmentation scheme that factors in our future-looking product and services vision.
• Design and align annual marketing plan and strategic multi-year brand growth plan with Culture Biosciences Sales, Product Management and Product Development strategic initiatives.
• Design and manage marketing frameworks: customer journey and touchpoints mapping, buyer personas and profiles, marketing plan execution dashboard.
• Collaborate on sales operations strategy, including the development of salesforce effectiveness metrics.
• Strategize on lead generation funnels and conversion optimization in partnership with sales and product teams.
• Identify and evaluate new market opportunities and target accounts through data-driven analysis.
• Provide focused strategic marketing input to align with external commercial partners.

Execution Component:

• Develop and improve processes and tools for overall marketing operations, campaign management, product marketing, new product launch, sales collaboration, and financial reporting.
• Drive brand recognition and preference programs everyday execution.
• Develop and implement marketing and product launch plans for new products and services.
• Lead the creation and placement of technical content for internal and external communications.
• Design and deliver on digital marketing projects and campaigns.
• Manage trade shows, conferences, and events participation.
• Partner with sales to ensure marketing plan is executed in alignment with priorities of sales; supports and collaborates with the business development team as needed.
• Manage the interface with marketing automation platforms for lead nurturing and campaign execution.
• Coordinate research on industry databases, market reports, and other resources to identify and qualify new sales leads.
• Implement and monitor salesforce effectiveness metrics and provide insights to the commercial team.
• Oversee the execution of targeted outbound campaigns for lead generation.
• Optimize and manage the lead scoring and lead routing processes within the CRM system.

About You:

Bachelor's degree in Business, Marketing, Public Relations, Communications, or related field. Advanced technical degree/secondary major in a Life Sciences discipline is highly preferred.

Minimum of 7 years of professional sales, marketing and communications experience within life sciences B2B product and/or services industry is highly preferred.

Experience and strong hands-on familiarity with marketing automation platforms and customer relationship management systems such as HubSpot and Salesforce.

Proven ability to build and leverage marketing and sales analytics to drive effective marketing campaigns.

Familiarity with and proven ability to use AI approaches and platforms to automate various marketing activities for maximum effectiveness and efficiency.

Demonstrated proactive and effective thought leadership to influence senior leaders of an organization.

Strong experience in productive collaboration with sales teams, Product/Services Management, and Product Development teams.

Willingness to travel up to 25%.

In return, we offer a supportive environment. We value:

• Lifting each other up and enabling others to be their best
• Commitment to reliability
• Empowering ownership to drive progress
• Trying new things; big innovations start with small ideas and actions

Location & Schedule:

• We're ideally looking for someone based in the San Francisco Bay Area who is able to work in person at our office in South San Francisco for 3-4 days per week.

Base Salary Range:

Culture Biosciences's compensation package includes market competitive salary, equity for all full time roles, and great benefits. Our expected salary range for this role is $185,000-$220,000. We are hiring for multiple levels and backgrounds so final offers may vary within the range provided based on experience, expertise, and other factors.

Benefits:

• Competitive salary and equity compensation
• Medical, Dental, Vision, and Life insurance
• Medical and Dependent Care FSA (prorated based on start-date)
• 401(k) plan with company match
• Responsible Time Off (non-accrual based) policy, 11 paid company holidays and a week-long winter break
• 12 weeks of parental leave at full salary

Culture Biosciences provides equal employment opportunities to all employees and applicants. We seek to build a company that promotes inclusion and expands the diversity of our industry as a whole. We encourage people with identities underrepresented in biotech and technology to apply.