Director, North America Marketing

Director, North America Marketing

Join us on our mission to make a better world of work.

Culture Amp is the world's leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world's top private cloud companies by Forbes and most innovative companies by Fast Company.

Are you a marketing leader who excels at building high-impact marketing teams and driving exponential growth in lockstep with the sales organization?

We are looking for a strategic and results-driven Regional Marketing Director to lead our North American team. You'll be driving our go-to-market strategy, crafting and executing innovative campaigns that attract new customers, deepen relationships with our existing base, and make a powerful mark on the North American market.

This role isn't just about marketing; it's about leadership. You will mentor a high-performing team, serve as a key partner to our sales and product teams, and ensure every marketing dollar delivers maximum impact. If you're ready to own a region and build something truly exceptional, we want to talk to you.

This role can be based in our Chicago, Austin, or New York hubs. A willingness to travel as required to support regional events and initiatives is a must!

What you will do:

• Drive New Logo Pipeline: You will own the strategy and execution for attracting new customers across North America. By developing and launching sophisticated regional marketing campaigns, you will be directly responsible for building a robust and predictable pipeline of new business opportunities.
• Fuel Expansion Revenue: Beyond new logos, you will focus on expanding our footprint within our existing customer base. You will work closely with customer marketing and sales to identify key upsell and cross-sell opportunities, creating targeted campaigns that drive growth and increase customer lifetime value.
• Lead with Vision: You will mentor and empower a high-performing team of marketing professionals. Your leadership will ensure every regional initiative is executed flawlessly, fostering a culture of accountability and innovation. You will be the visionary behind our regional success, guiding your team to exceed its goals.
• Forge Cross-Functional Partnerships: You will serve as the crucial liaison between regional marketing and core business functions, including sales, sales development, and product teams. Your ability to align our marketing efforts with overarching business objectives will ensure a cohesive and unified approach to market.
• Optimize for Results: You will strategically manage the regional marketing budget to ensure every dollar is invested for maximum return. By establishing clear KPIs and analyzing performance data, you will continuously optimize our programs and initiatives to drive measurable results.

Who you are:

• An Accomplished B2B Leader: You have 10+ years of experience in B2B marketing, with a proven track record in the enterprise software/SaaS sector. You've led regional marketing efforts and successfully managed high-performing teams.
• A Strategic Thinker: You have a demonstrated ability to develop and execute complex marketing strategies that have directly led to customer acquisition and growth.
• A Master of Collaboration: You are an expert at building relationships and driving alignment across sales, product, and global marketing teams.
• A Data-Driven Decision Maker: You're comfortable with advanced analytics and use data to measure success, draw insights, and optimize campaigns for continuous improvement.
• An Exceptional Communicator: Your communication skills allow you to engage, influence, and inspire stakeholders at every level of the organization.

For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

Base Salary Range (US): $195,000 - $225,000 USD

We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:

• Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
• Programs, coaching, and budgets to help you thrive personally and professionally
• Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
• Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
• Team budgets dedicated to team building activities and connection
• Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
• Extended year-end breaks: An extended refresh period at the end of year
• Excellent parental leave and in work support program available from day 1 of joining Culture Amp
• 5 Social Impact Days a year to make a positive impact on the community outside of work
• MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
• Medical insurance coverage for you and your family (Available for US & UK only)

Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.

We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work).

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.

We strongly encourage you to apply if you're interested: we'd love to know how you can amplify our team with your unique experience!

If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding roles in Germany). These questions are completely optional, but your participation truly helps. By sharing this anonymous information, you support our efforts to build a more inclusive and equitable hiring process—and help us hold ourselves accountable to that commitment. Your responses are entirely confidential and will not impact hiring decisions.

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period.