Associate Product Marketing Manager - Remote Eligible

Product Marketing Role

We're building a fresh and modern Product Marketing function: combining the best of traditional Product Marketing with a telemedicine-centric, customer-driven, DTC approach. As a member of the Product Marketing team, you will support product strategy and end-to-end physical product launches keeping in line with overall business objectives from concept to launch and the entirety of their life cycles.

Overall Portfolio Strategy

• Support the Product Marketing Senior Manager in developing Curology's overall portfolio strategy and pipeline, identifying new product ideas based on consumer insights, product gaps, social listening, competitive activity, and external inspiration
• Seek and maintain deep understanding of the market through independent research, relevant industry events, engagements, etc.

New Product Development

• Support development of product concept and positioning for new product launches
• Support product launch strategies
• Support thorough research and insights to build business cases and help create product concept definitions
• Partner with Medical and Consumer Insights to identify product and efficacy non-negotiables
• Assist with Product Development to bring individual product strategy to life in physical form
• Coordinate all go-to-market activities for new product launches
• Support claims testing in collaboration with Product Development, Consumer Insights, and Legal
• Identify and resolve roadblocks, pivot and drive shifts and solutions as needed, communicate and update cross-functional teams regularly and effectively
• Collaborate closely with cross-functional partners and drive alignment to ensure all elements of launch are in line with product strategy

Product Lifecycle Management

• Support existing product portfolio, track product performance through analytics and consumer insights to identify and execute optimizations on existing products
• Provide recommendations and implement changes to continuously improve future product launches