Director Of Product - Onsite And Instore - CVS Media Exchange (CMX)

Director Of Onsite And Instore

We're building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, agencies, and Pharma clients. Our full-funnel ad solutions leverage CVS's in-store and online data, extensive reach, and unique positioning in the pharmacy and provider space to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service, these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

As Director of Onsite and Instore, you will lead and be responsible for building best-in-class ad solutions across our owned & operated properties, enabling advertisers to activate with speed, flexibility, and precision. You'll build scalable, automated solutions that extend CMX into our owned channels and enable advertisers to activate with speed and precision, while ensuring compliance with privacy, data governance, and enterprise standards.

This role partners closely with Engineering, UX, Data Science, Partnerships, Legal, and Commercial teams to deliver high‑impact, advertiser-facing products and accelerate growth across CMX's fastest‑expanding activation channels.

You will build and manage the onsite and instore product roadmap, align business and technical needs, and serve as the "voice of activation and platform product" with stakeholders to ensure customer and enterprise needs are met.

Key Responsibilities

Strategic & Product Leadership

Define product vision and roadmap for our onsite and instore products

Use CVS first‑party data, identity, and measurement assets to differentiate CMX across our web and app experience.

Lead product discovery, build business cases, and prioritize high‑impact enhancements.

Work across the CPG and Pharma categories to define ad products that differentiate

Champion modular architecture, automation, and scalable platform design.

Roadmap Execution

Manage full lifecycle delivery—discovery through adoption—for display, sponsored products/brand, delivery marketplaces.

Develop new solutions for instore, while enhancing the current products.

Translate customer and campaign insights into actionable initiatives.

Oversee rollout plans, dependencies, and risk mitigation.

Partner with GTM and Ops teams to refine usability and drive adoption.

Cross‑Functional Collaboration

Build strong relationships with Partnerships, Engineering, Analytics, Sales, Marketing, and Operations.

Ensure privacy‑safe data usage in collaboration with Legal and Privacy teams.

Integrate closed-loop measurement and optimization with Data Science and Measurement teams.

Evaluate and manage platform integrations with partnerships and procurement.

Performance & People Leadership

Define and track key metrics for adoption, revenue, efficiency, and performance.

Drive continuous improvement through experimentation and testing.

Lead, mentor, and develop Product Managers, fostering a culture of accountability, customer‑centricity, and excellence.

Industry Expertise

Stay current on search, onsite display, pharma, video trends

Assess new partners and platforms to strengthen CMX's ecosystem.

Represent CMX externally as a subject-matter expert.

Adtech Platform Expertise

Demonstrated familiarity with modern advertising platform to enhance our onsite product to be best in market

This role is hybrid and commutable to one of the following Corporate Hubs, which you must work in the office of 2 or more days a week:

Wellesley, MA

Woonsocket, RI

New York, NY (Soho office)

Blue Bell, PA

Chicago, IL

Required Qualifications:

8+ years in Product Management in retail media, AdTech, programmatic, or social platforms. Proven ownership of complex platform roadmaps. Strong storytelling, business case development, and cross‑functional leadership

Expertise in onsite ad environments

Experience with privacy, legal, and compliance collaboration

5+ years' people leadership experience

Preferred Qualifications:

Experience building onsite AdTech and ad delivery platforms

Knowledge of identity, clean rooms, data collaboration

Executive‑level influencing skills

Agile and test‑and‑learn mindset

Education:

Bachelor's degree in a quantitative or technical field (e.g., engineering, computer science, data science, information systems) or equivalent experience (HS Diploma + 4 yrs experience) required.

MBA or Master's degree preferred.

Pay Range

The typical pay range for this role is:

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.