Marketing Operations, Senior Associate

Marketing Operations, Senior Associate

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Overview

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

The Marketing Operations, Senior Associate is at the center of operational and project management workstreams in the NYC-based "Behavior Change Pods" agile marketing organization. The Marketing Operations, Senior Associate will own and execute marketing operations for a portfolio of "Next Best Actions" campaigns that help over 20 million Aetna members get healthier, reduce medical cost, and raise member satisfaction. Using advanced analytics, cutting-edge marketing tools and agile methodology you'll gain experience sending health prompts to members, guiding them to manage their health and navigate a complex care system in a friendly way. This is more than just a marketing job! Come onboard and help us improve population health for our members through behavioral change.

This Marketing Operations, Senior Associate is required to be based in our New York City office, generally 3 days a week on-site.

Responsibilities include, but not limited to:

• Manage the "operational backbone" of a cross-functional, multi-disciplinary team delivering educational campaigns to Aetna members.
• Manage trafficking of marketing campaigns within Aetna content approvals ecosystem.
• Lead cross-functional Campaign Team implementation meetings.
• Review and approve highly customized test and final proofs.
• Coordinate between external partners, internal teams and reviewers.
• Conduct ongoing monitoring for active campaigns.
• Manage Pod finances and other reporting/dashboards.
• Support general project management and co-develop key artifacts.
• Synthesize learnings from "test & learn" marketing experiments.
• Own development of some 'behavior change' campaigns end-to-end.

Required Qualifications

• 2+ years in a marketing operations role, specifically within a large corporation.
• 2+ years of general project management experience, and/or 2+ years of general marketing strategy/operations experience, and/or 1-2 years of pre-MBA consulting experience.

Preferred Qualifications

• Professional experience with Microsoft PowerPoint and Microsoft Excel.
• Familiarity with project workflow management tools.
• Strong attention to detail.
• Ability to pick things up quickly and work autonomously.
• Experience working in an Agile methodology.
• Experience within the healthcare industry.
• Passion and dedication for healthcare.
• Bachelor's degree in marketing.

Education

• Bachelor's degree or equivalent experience.

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is: $50,188.00 - $122,400.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

We anticipate the application window for this opening will close on: 08/28/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.