Senior Marketing Manager - Hispanic Strategy Team

Senior Marketing Manager For The Hispanic Strategy Team

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient, and affordable.

As the Senior Marketing Manager for the Hispanic Strategy Team, you will help build trust with Hispanic communities by delivering culturally relevant, localized marketing that positions CVS Health as their preferred retailer. This position will play a crucial role within the Hispanic Strategy Team for driving innovation and ensuring that CVS operates on the forefront of consumer relevance.

Responsibilities:

• Lead and influence to drive work forward
• Communicate ideas clearly and persuasively to influence partners and stakeholders.
• Create compelling narratives to drive strategic initiatives forward
• Bring ideas to life through clear, impactful presentations and briefings.
• Confidently make decisions, or escalate where needed, to keep work moving forward
• Socialize the team's work within marketing and other areas of the organization to create awareness of the team's output and learnings
• Effectively prioritize work to maximize team's impact
• Own project backlog and regularly adjust priorities based on business needs, consumer impact, and internal dependencies
• Consistently provide direction to the team on what projects and outcomes should be the focus alongside clear timelines
• Evaluate and filter opportunities coming to the team to determine how to allocate budget, time, and resources
• Build collaborative relationships
• Develop strong working relationships with partners across throughout the organization, including creative, media, analytics, merchandising and marketing channel experts.
• Reinforce a culture of trust, respect, openness, and accountability within the team
• Maintain an environment where all team members have a valued voice and are encouraged to bring thoughts and ideas forward
• Leverage data and insights to develop business cases and marketing plans
• Constantly source customer insights, business data, and competitive analysis to identify opportunities to engage consumers in new ways
• Synthesize inputs to develop potential solutions and thoughtful actions
• Clearly frame opportunities to be actionable and understandable to multiple audiences, including marketing leadership and cross-functional partners
• Develop the necessary learning agendas and KPIs to measure the impact on the business and provide learnings for future optimizations

Required Qualifications:

• 5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
• 3+ years of cross-functional leadership experience.
• 2+ years of retail marketing or retail agency/strategy experience.
• 2+ years of digital marketing experience including examples of testing and validating emerging opportunities
• 10% travel when needed for meetings, collaboration, and business needs

Preferred Qualifications:

• Experience working in a highly-matrixed organization
• A customer-first mindset that drives decision-making within the in-store and online customer experience
• Omni-channel marketing experience with a strong understanding of paid, owned, and earned channels
• Quantitative skills (data analysis, sales trends, forecasting, market sizing) that can be used to organize and interpret data to create actionable insights
• Budget management experience, which includes both the ability to make informed decisions on how marketing dollars should be allocated as well as the responsibility of tracking and communicating that spend
• Intellectual curiosity and a willingness to question the status quo to drive improvements and optimizations
• Highly motivated, self-starter who can thrive in a demanding, performance-driven environment and make thoughtful decisions even when under tight deadlines
• Ability to solve problems by identifying and removing barriers while maintaining a positive and collaborative attitude
• Proven track record of working collaboratively with internal and external partners to deliver business results
• Effective oral and written communication skills that can be used to articulate plans and strategies to a variety of stakeholders, including senior leaders
• Strong PC knowledge including Microsoft Word, Excel, and PowerPoint

Education:

• Bachelor's degree in Marketing, Business, or related field; MBA preferred

Pay Range:

The typical pay range for this role is:

$82,940.00 - $182,549.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people:

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.